YouTube fights off competition with expanded Premium subs service
IHS Markit expects the current markets for YouTube Premium to generate revenue of nearly $2 billion in 2022
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IHS Markit expects the current markets for YouTube Premium to generate revenue of nearly $2 billion in 2022
Arvato Systems is joining forces with Vidispine to showcase video editing and advertising solutions at IBC2018. Highlights include a new browser-based video editor, new...
VideosNew report asked US consumers how they would feel about the streamer introducing adverts
Film studio has teamed up with VR ad company OmniVirt
New research finds that young people are particularly receptive to ads with a message
Freewheel releases its latest Video Monetisation Report
Technology enables brand’s adverts to be placed next to relevant scenes in a linear TV show
By Ryan Reed, director of innovation, TV and video, Lotame
MediaTech 360 welcomed a panel discussion about ad technology and the next frontier for digital advertising
Garble can be customised for each show and gathers data and insight from user activity
Technology was used to target different worldwide broadcast audiences during England’s recent match against Costa Rica
Figures part of PWC's annual Global Entertainment and Media Outlook report
Improves the viewer’s chances of following up on an advert by 75 per cent
Company is gaining more revenue from its platform business than digital media players
By Marie Giesbert, vice president, Marketing, FreeWheel, a Comcast company
Traditional TV screens account for about 15 per cent of overall time watching YouTube
Video adverts fastest-growing online ad format, with companies spending 69 per cent more on them than in 2016
One will focus on advertising technology, the other on playout and networking solutions
The market grew by 93% between 2011 and 2016 according to a new report by the European Audiovisual Observatory
Explosion of STB VoD and growing popularity of live content see ad views rise by one fifth in 2017
ReportsIt becomes the first non-US firm to be granted access to figures
Kevin O'Reilly, chief strategy officer, TVSquared, looks at where TV sits in the ever-changing media landscape
First interactive advert launched this week
UK could generate largest revenue, while Italy set for fastest annual growth
Pair look to accelerate the adoption of ATSC 3.0
Report comes from real-time advertising platform Smaato
MTM report says TV execs are "bullish" about live and linear prospects
GroupM suggests revenues will fall in 2017 before stabilising in 2018
Joint venture with ProSiebenSat.1, TF1, and Mediaset
Company said to be talking to content providers about programming
Broadcaster is partnering with Sorensen Media
Report from YouGov found that live commercial terrestrial television still remains a key part of people’s viewing habits
Once seen as one small tactic in the marketing toolkit, branded content has become vastly more sophisticated in the last 12 months
Foster’s, 20th Century Fox and Ronseal are first brands on board
With a prime-time 30-second ad on ITV costing between £10,000 and £30,000, and a commercial during one of Channel 4’s prime shows costing an...
Channel 4 has released details of its own research into the cost and impact of advertising on social video compared to TV VoD. The...
Increase represents the seventh year in a row that TV advertising revenue in the UK has risen.
Internet advertising surpassed TV for the first time ever in 2015, according to the latest European Audiovisual Observatory (OBS) report. The research found that...
Last year Channel 4 took a major step forward with dynamic ad insertion for its online platform All 4. Here's how they did it
ITV is looking to save £25 million throughout 2017
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