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DAZN introduces advertising, launches amplification platform

DAZN+ will aggregate Goal, Sporting News and DAZN Player

DAZN Group has created DAZN Media to oversee commercial opportunities, and launched amplification platform DAZN+.

DAZN+ will aggregate Goal, Sporting News and DAZN Player (formerly ePlayer), along with social channels, influencers, talent, rights and in-stadia to offer brands a data-driven platform to engage with fans.

Sponsorship will be introduced on the sport streaming service, with DAZN Media working with VW, Tipico, bwin and Krombacher to integrate brand advertising ahead of a full rollout later this year.

DAZN Group chief revenue officer James Rushton said: “This is another watershed moment for DAZN as we mobilise the combined strength of our brands, products, editorial and video content together with data-led insights to build a new and innovative way for advertisers to associate with sport and fans at a local and global level.

“We’re looking at everything from unique formats, to branded content and sponsorship that deliver value for brands and enable us to continue to invest in premium content and the latest technology that takes fans closer to sport they love for an affordable price.”