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ITV has this morning announced it is partnering with identity infrastructure provider InfoSum to provide advertisers with access to its 30 million ITV Hub...
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
TVBEurope rounds up today's top tech news
Bank is cutting its media sector EPS forecast by 15 per cent in 2020
Will apply amber colour filter to remove brain stimulating effect of blue light
Facebook and Google forecast to take 35 cents in every ad dollar in 2020
Analyst observes "hidden implications" of figures
"Netflix needs to diversify and look at different business models," analyst tells TVBEurope
Viewers could be targeted depending on what time of day they're watching
Powered by AI/ML to analyse original video content and serve contextually relevant content
PARALLEL ADS enables broadcast of up to four simultaneous feeds from a single camera
Provides common set of working practices for delivery of adverts using IMF
Technology implemented for all LaLiga home matches
Allows advertisers to integrate their branding directly into existing content
Disney reportedly banning Netflix advertising across its TV networks
Broadcast during ITV's Rugby World Cup coverage
Aims to quantify reach and frequency across linear and OTT inventory
Deal extends Imagine’s longstanding relationship with the ITV
Aims to make it easier for broadcasters and content owners to deliver personalised content
STV also becomes Premier Sports' exclusive sales agent
Close to signing a deal with Sky's ad-targeting platform
Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising
DCMS said to be in discussions over limit of ads per hour on PSBs
Viewers 10 per cent more likely to remember a targeted advert
Communications Committee will scrutinise Netflix's commitment to British programming
Only platform that reports on results across premier channels all in one interface
Both are "not core to the proposition" of the streamer
62 per cent of creatives see an increased client demand for AR campaigns
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
The Advertising Association publishes UK Advertising’s Digital Revolution report
Entire addressable TV and online video inventory of both companies will be available on a common demand side platform
'Project Agora' due to launch in the autumn
SVoD usage accounts for 13 per cent
VODyssey report surveyed over 2,000 UK consumers
Breaks carry untapped sponsorship potential of up to £100 million
Includes Virtual Channel Creation solution and Cavena-based OCR subtitling feature
