Business
TAG combats ad-supported piracy in Europe
Project Brand Integrity will alert marketers when their ads appear on unauthorised websites
advertising
Content
Almost three quarters of viewers ‘dissatisfied’ with TV content availability
According to new study by Amdocs
Business
TV ad campaigns will lose almost half their audience by 2022
New report suggests decline in linear TV viewing will be to blame
Technology
Bloomberg gets Trigr happy
Solution is powered by patent-pending technology, Bloomberg Interlink
TVBEverywhere
Channel 4 introduces ‘European first’ in VoD ad targeting
Dynamic TV allows brands to deliver bespoke ads based on specific criteria
TVBEverywhere
IMDb launches new streaming service Freedive
Offers free, ad-supported TV shows and movies on Amazon Fire TV devices
TVBEverywhere
Prepare for the ‘pause ad’
Hulu and AT&T are planning to show adverts when viewers pause streaming content
TVBEverywhere
Liberty Global selects Cadent for addressable TV ad platform
Virgin Media in the UK will be the first of Liberty Global's subsidiaries to employ the platform
Technology
Yospace announces breakthrough in successfully reducing ad load for OTT
Technology has been in use by Medialaan for a full year
Business
STV, Eleven Sports form strategic partnership
STV will act as exclusive digital sales agent for Eleven Sports across all digital platforms
Features
Don’t miss an opportunity: Why data is the key to creativity
By Marlene Grimm, analytics manager at TVSquared
Data Centre
Adverts on connected TVs are more attractive to viewers
Completion rates on connected TVs hit 95 per cent
Data Centre
TV to represent 80 per cent of global video ad spend by 2023
New report from Strategy Analytics
Business
TV Licensing launches first campaign in five years
Campaign centres around idea that paying or managing a TV licence ‘needn’t be a drama’,
TVBEverywhere
Amazon’s IMDb ‘set to announce free video service’
Ad-supported service will be available to Amazon Fire TV users as well as Prime subscribers
Business
YouTube fights off competition with expanded Premium subs service
IHS Markit expects the current markets for YouTube Premium to generate revenue of nearly $2 billion in 2022
News Release
Arvato Systems unveils new video editing solution
Arvato Systems is joining forces with Vidispine to showcase...
Business
Netflix ‘could lose a quarter of subscribers if it introduces ads’
New report asked US consumers how they would feel about the streamer introducing adverts
TVBEverywhere
Paramount launches 360° video ad for new Mission: Impossible movie
Film studio has teamed up with VR ad company OmniVirt
Data Centre
Channel 4: Purpose-driven ads resonate most with young viewers
New research finds that young people are particularly receptive to ads with a message
Data Centre
Video advertising views in Europe up over a third in Q1
Freewheel releases its latest Video Monetisation Report
TVBEverywhere
Channel 4 announces world first in AI TV advertising
Technology enables brand’s adverts to be placed next to relevant scenes in a linear TV show
Features
How technology is bridging the gap between advertising and TV
By Ryan Reed, director of innovation, TV and video, Lotame
Business
“Advertising needs to be more of an application and fit into people’s lives”
MediaTech 360 welcomed a panel discussion about ad technology and the next frontier for digital advertising
Technology
Movobi unveils new second screen advertising app
Garble can be customised for each show and gathers data and insight from user activity
Technology
The FA completes world-first virtual advertising deployment
Technology was used to target different worldwide broadcast audiences during England’s recent match against Costa Rica
Business
UK entertainment and media sector to grow by £8 billion in next four years
Figures part of PWC's annual Global Entertainment and Media Outlook report
Data Centre
“Second Screening” while watching TV increases ad effectiveness
Improves the viewer’s chances of following up on an advert by 75 per cent
TVBEverywhere
Roku’s CEO says adverts are the company’s future
Company is gaining more revenue from its platform business than digital media players
Features
Are you ready for the platinum age of TV advertising?
By Marie Giesbert, vice president, Marketing, FreeWheel, a Comcast company
TVBEverywhere
TV is YouTube’s fastest growing platform
Traditional TV screens account for about 15 per cent of overall time watching YouTube
TVBEverywhere
Smartphones drive online advertising spend to £11.6 billion
Video adverts fastest-growing online ad format, with companies spending 69 per cent more on them than in 2016
Business
Imagine Communications to split into two business units
One will focus on advertising technology, the other on playout and networking solutions
Data Centre
Online advertising continues to grow in Europe
The market grew by 93% between 2011 and 2016 according to a new report by the European Audiovisual Observatory
Data Centre
New FreeWheel report reveals extended growth of premium video
Explosion of STB VoD and growing popularity of live content see ad views rise by one fifth in 2017
TVBEverywhere
Meetrics to verify Facebook and Instagram video views
It becomes the first non-US firm to be granted access to figures
Features
TV’s role as a modern-day marketing channel
Kevin O'Reilly, chief strategy officer, TVSquared, looks at where TV sits in the ever-changing media landscape
TVBEverywhere
Hulu allows viewers to buy through their remote
First interactive advert launched this week
Data Centre
Connected TV online video advertising to reach £726 million by 2020
UK could generate largest revenue, while Italy set for fastest annual growth
Business
Sinclair, Imagine partner on advertising platform
Pair look to accelerate the adoption of ATSC 3.0
Data Centre
Mobile video ad spend almost doubles in 2017
Report comes from real-time advertising platform Smaato
Data Centre
Advanced advertising “imperative” to competing with major internet players
MTM report says TV execs are "bullish" about live and linear prospects