Production & Post
Case study: Spilling the ‘tea’ on creating 8K, vertical video adverts
Cinematographer Dale Campbell explains how Blackmagic's PYXIS 12K camera helped create a sharp and cinematic finish for TWG Tea's advertising campaign
advertising
Adtech
ITV to try and convert ad formats during Six Nations
The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team
Artificial Intelligence
AI video creation platform uses own tools to create Super Bowl ad in five days
Artlist's in-house team conceived, produced, and executed the ad, which will air on US TV in New York and Los Angeles during Sunday's game
Adtech
Yospace delivers adverts for ITV’s Freely channels
Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV
Media Consumption
Make adverts great again!
A milestone anniversary in television advertising made Matthew Corrigan question whether technology can help bring creativity back
Artificial Intelligence
Always the real thing? Coca-Cola employs AI for annual festive advert
The ad features the Coca-Cola truck driving through different locations as animals from seals to pandas look on
Adtech
Yospace says it ‘stitched’ more ads during Women’s EURO than Men’s
According to the company, it stitched 30,000 more ads per day than the men’s tournament last year
Business
PwC: M&E revenues to hit $3.5 trillion in 2029
Artificial intelligence is having a transformative effect on CTV advertising, and is predicted to be a key revenue driver until the end of the...
Live Production
Encompass onside with DAZN FIFA Club World Cup coverage
Encompass is delivering resilience across linear broadcast and OTT platforms, supporting live and on-demand viewing across multiple regions
Artificial Intelligence
Fast Forward for Spirit Studios as new Channel 4 solution powers gen AI campaign
The broadcaster's recently launched generative AI solution is designed to open up the power of TV to new and emerging brands
Adtech
How media companies can leverage major sports events to increase advertising revenue
Yospace CEO Tim Sewell talks to TVBEurope about the opportunities for broadcasters and streamers to maximise their return on investment during major sports events
Media Consumption
Research: Netflix ad tier sees 32 per cent growth in Western Europe
According to Digital i, the UK saw a 34 per cent rise in viewers watching Netflix's Standard with Ads plan
Adtech
Sky, ITV and Channel 4 to launch ‘industry first’ unified advertising marketplace
The initiative aims to provide new-to-TV brands with the ability to access premium video content through a single campaign
Artificial Intelligence
RTL Deutschland partners with Cambridge University to explore responsible use of AI
As well as looking at the role AI can play in RTL News, they also analysed best practices and opportunities for a media company
Adtech
ruwido introduces remote control-as-a-service
The remote's touch-sensitive LCD button can be programmed and configured dynamically by the TV service provider
Adtech
Roadmap to support growth and development of programmatic TV in Europe published
The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and...
Adtech
Netflix’s in-house ad platform to launch in EMEA next week
Netflix also announced a new modular framework for ad formats that leverages generative AI "to instantly marry advertisers’ ads with the worlds of our...
Artificial Intelligence
Opinion: the future of CTV
Nick Reid, SVP and managing director EMEA at DoubleVerify, looks at how AI is powering optimisation and transparency in connected TV
Media Delivery
It’s all on 5 as Channel 5 and My5 unify and relaunch
The relaunch aims to meet growing demand for My5 streaming services while continuing to engage with linear viewers
Adtech
Bitmovin gets the message across with AI Contextual Advertising
The solution uses machine learning to optimise personalisation of advert placement
Artificial Intelligence
ITV debuts first GenAI-created adverts
Both ads were created by augmenting ITV Commercial’s normal creative process, using licenced Generative AI images and video tools alongside ITV’s voice-over artists
Business
PwC: UK entertainment and media market on track to become largest in Europe
In its latest Global Entertainment and Media Outlook, 2024-28, PwC analysts indicate growth in advertising spend and data consumption will make UK E&M market...
Adtech
Unlocking new monetisation opportunities in the ever-evolving live video streaming landscape
Allan Nicholson, senior director advertising solutions and strategy at Harmonic, details how the future of monetisation for live video streaming will hinge on hyper-personalised,...
Adtech
Opinion: How streaming sports give advertisers the chance to be more personalised and targeted
Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
Media Consumption
Apple ‘preparing to take a bite out of AVoD market’
According to reports, the company has met with UK ratings body Barb about tracking ads on its streaming service, Apple TV+
Adtech
Yospace: 51,000 years’ worth of ads were stitched globally during the Euros
During the final between Spain and England, Yospace reported a 22 per cent increase in mobile traffic
Production & Post
I got U babe: How UKTV brought Barry from EastEnders and Cher together for its new advertising campaign
TVBEurope speaks to UKTV’s creative director Scott Russell about the 'visual trickery' used on the broadcaster's new advertising campaign
Business
PWC: Ads will make up of a quarter of streamers’ revenues by 2028
In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the...
Adtech
Yospace: Bellingham’s wonder kick helps streaming advertisers score
The ad break that followed was the most watched and most valuable of all, delivering millions of extra, unscheduled ad spots to the audience,...
Artificial Intelligence
Skandha unveils AI-based advertising verification tool for sports streamers
Evince's AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams
Adtech
Netflix to launch in-house adtech platform
The streamer initially named Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022
Adtech
Bitmovin, Yospace partner on solution that inserts adverts into live streams
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Media Delivery
Pause ads are the latest streaming innovation, prepare for more
For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...
Adtech
Opinion: Are we approaching the end of the ad break?
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
Adtech
New Veset platform puts ads in the picture
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
Media Consumption
The trends of 2023: Ad-supported streaming and FAST
Sri Hari Thirunavukkarasu, SVP sales, EMEA, Amagi, discusses the growing adoption of advertising-supported models by the major streaming services, as well as how traditional...
Adtech
Amazon plans to introduce QR codes as part of NFL coverage
The game between New York Jets and Miami Dolphins will include exclusive deals, only available during the broadcast
Adtech
As Amazon packs up its ad server, is this an opportunity for vendors with omnichannel offerings?
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Media Consumption
Amazon introduces adverts to Prime Video
The adverts will be introduced in the UK, Germany, United States and Canada in early 2024
Sponsored
Imagine survey delivers welcome insight into CTV ad buying
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
Adtech
Brightcove integrates PubMatic’s advertising solutions into its video platform
The integration will provide Brightcove customers with an expanded network of opportunities to monetise their video content and maximise advertising revenue