Media Consumption
Advertising technology: A TVBEurope explainer
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
advertising
Media Consumption
Belgium’s RTBF OTT platform served over 12 million personalised ads during Euro 2020
Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...
Media Consumption
Why balancing digital opportunities is vital to broadcaster survival
As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...
Media Consumption
Sky, Channel 4 and ITV’s new advertising metric takes CFlight
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
Media Consumption
Is traditional TV advertising dead?
As AVoD and FAST services continue to rollout, traditional TV providers will need to provide a more holistic offering to keep advertisers on board,...
Business
TV advertising ‘unlikely to recoup 2020’s losses until next year’
Wider TV market lags behind UK media landscape, but VoD advertising is bouncing back
Business
Analysis: TV ad market ‘to never fully recover’ from the pandemic
Ongoing national restrictions through Q1 2021 as well as the discovery of new Covid-19 strains across Europe will continue to have a negative effect...
Media Consumption
Imagine Communications, Sky Media partner on cloud-based ad sales system
Once new platform is fully rolled out in the UK, Sky Media intends to deploy it across its European footprint
Production & Post
TV channel offers subsidised airtime slots and video production services
TV Warehouse broadcasts in both SD and HD formats on Sky and Freeview
Media Delivery
TVBEurope 2021 MediaTech Outlook: Transformational Technology section now available
Latest section looks at everything from industry standards to 5G, ad-tech, mixed realities, artificial intelligence and blockchain
Media Consumption
Comscore expands Predictive Audiences ad targeting to UK, Germany
According to Comscore, it is the first time such technology has been launched in Europe
Media Consumption
Magnite to acquire SpotX in $1 billion deal
Deal will create the largest independent CTV and video advertising platform in the programmatic marketplace
Media Management
Cadent partners with Liberty Global to expand across Europe
Platform is already in use in both the UK and Ireland.
Media Delivery
How content providers can generate success with OTT
TVSquared's Marlene Grimm explains how media owners can help advertisers find the optimal combination of linear and OTT.
Business
ITV partners with InfoSum to enable targeted advertiser access to Hub subs
ITV has this morning announced it is partnering with identity infrastructure provider InfoSum to provide advertisers with access to its 30 million ITV Hub...
Business
TV ad spend to suffer 46.6% decline in Q2
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
Technology
Liverpool scores with Blackbird, slomo.tv refs for UWW and more
TVBEurope rounds up today's top tech news
Business
JP Morgan warns of European media sector downturn
Bank is cutting its media sector EPS forecast by 15 per cent in 2020
Media Delivery
Channel 4 to broadcast world’s first ‘night mode’ TV ad break
Will apply amber colour filter to remove brain stimulating effect of blue light
Business
WARC: Tech giants’ ad revenue to exceed TV ad spend “for the first time”
Facebook and Google forecast to take 35 cents in every ad dollar in 2020
Business
YouTube reports $15.1 billion advertising revenue in 2019
Analyst observes "hidden implications" of figures
Business
Netflix rejects advertising on its platform
"Netflix needs to diversify and look at different business models," analyst tells TVBEurope
TVBEverywhere
Streaming services ‘preparing for dynamic product placement’
Viewers could be targeted depending on what time of day they're watching
Technology
Tappx secures EU funding for “world’s first” PSSAI OTT solution
Powered by AI/ML to analyse original video content and serve contextually relevant content
Production & Post
Sony integrates simultaneous tailored advertising
PARALLEL ADS enables broadcast of up to four simultaneous feeds from a single camera
Technology
DPP outlines IMF advertising benefits
Provides common set of working practices for delivery of adverts using IMF
Technology
Supponor scores virtual advertising deal with FC Barcelona
Technology implemented for all LaLiga home matches
Production & Post
Tencent, Mirriad deploy AI-enabled product placement
Allows advertisers to integrate their branding directly into existing content
Business
Disney+ in advertising dispute with Amazon, Netflix
Disney reportedly banning Netflix advertising across its TV networks
TVBEverywhere
O2 launches “world’s first” live ad using 5G
Broadcast during ITV's Rugby World Cup coverage
TVBEverywhere
Roku, Innovid partner on new TV measurement tool
Aims to quantify reach and frequency across linear and OTT inventory
Technology
ITV signs Landmark II deal with Imagine Communications
Deal extends Imagine’s longstanding relationship with the ITV
News Releases
Verizon unveils new Media Platform features
Aims to make it easier for broadcasters and content owners to deliver personalised content
TVBEverywhere
STV Player plays host to FreeSports
STV also becomes Premier Sports' exclusive sales agent
TVBEverywhere
Channel 4 ‘in talks to join AdSmart’
Close to signing a deal with Sky's ad-targeting platform
Business
Brexit taking its toll on TV advertising
Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising
TVBEverywhere
DCMS has ‘no plans to make legislative changes’ to TV ad limits
DCMS said to be in discussions over limit of ads per hour on PSBs
Data Centre
Targeted advertising “halves rate of channel switching”
Viewers 10 per cent more likely to remember a targeted advert
TVBEverywhere
House of Lords to meet Netflix and ITV representatives
Communications Committee will scrutinise Netflix's commitment to British programming