advertising

Disney Plus to launch ad-supported tier next month

Disney CEO Bob Chapek told investors the company has "proven technology" to deliver a great experience for users from day one

Media Delivery

Video advertising workflow platform Peach supports Netflix’s new ad tier

Peach provides a connected advertising workflow, enabling users to deliver their ads to Netflix straight from the edit suite

Media Delivery

Netflix’s AVoD platform ‘could reach 40 million global viewers by Q3 2023’

Netflix expects to attract advertisers from a dozen launch markets, including the UK, France, Germany, Spain, and Italy

Business

Analysts: Netflix set for bigger ad revenues in Western Europe than United States

Almost one in five of Western Europe’s Netflix users will be on the ad tier by 2027 predicts Ampere Analysis

Media Delivery

Netflix’s ad-supported tier may stop users from downloading content

An independent developer has reportedly found code that informs users they can not download content on the streamer's forthcoming advertising plan

Media Delivery

What Netflix and Microsoft’s ad-tech partnership means for the media industry

Eamonn Armstrong, senior director product development at MediaKind, looks at the implications of the Netflix/Microsoft deal and offers insights on the broader shift within...

Business

Netflix names Microsoft as technology partner for ad-supported offering

"Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering," said Netflix COO...

Media Delivery

Sarandos: We’re adding an advertising tier to Netflix

Co-CEO Ted Sarandos announced the company's plans at the Cannes Lions advertising festival

Business

Analyst: Disney Plus, Netflix could generate $1 billion each in ad revenue by 2025

"The devil will be in the details of how each company prices these new offerings and how much of the available content impressions will...

Media Delivery

Netflix with ads could launch this year

According to reports, an AVoD version of the global streamer could launch in the final three months of 2022

Media Delivery

Reed Hastings: Netflix will explore ad-supported option over ‘next year or two’

Netflix COO Greg Peters said that advertising “is an exciting opportunity for us"

Media Management

Imagine takes to the cloud with Aviator

“This is a fully cloud based platform that covers the entire scope of planning, making and monetising any form of video content,” Imagine president...

Media Consumption

Connected TV advertising is being wasted. Here’s why.

Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...

Business

Microsoft acquires Xandr from AT&T

"Microsoft can accelerate the delivery of its digital advertising and retail media solutions"

Production & Post

How McDonald’s is lovin’ virtual production

How virtual production helped create McDonald's interior and exterior assets - from digital coffee cups on the counter to specific featured items on the...

Media Consumption

ITV connects with Virgin Media O2 on enhanced prominence, advertising

ITV’s live channels and the ITV Hub will also be made available through Virgin TV’s upcoming IPTV service

Media Consumption

How to deliver quality adverts in a ‘make or break’ Christmas year

Shelby Akosa, VP global growth, creative and production at Peach, shares her thoughts on how advertisers and content creators can get ahead of advertising’s...

Media Delivery

JW Player receives new US patent for real-time ad viewability technology

New patent makes JW Player "the only video platform outside of 'walled gardens' that provides real-time viewability metrics"

Media Consumption

Advertising technology: A TVBEurope explainer

Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology

Media Consumption

Belgium’s RTBF OTT platform served over 12 million personalised ads during Euro 2020

Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...

Media Consumption

Why balancing digital opportunities is vital to broadcaster survival

As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...

Media Consumption

Sky, Channel 4 and ITV’s new advertising metric takes CFlight

New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been

Media Consumption

Is traditional TV advertising dead?

As AVoD and FAST services continue to rollout, traditional TV providers will need to provide a more holistic offering to keep advertisers on board,...

Business

TV advertising ‘unlikely to recoup 2020’s losses until next year’

Wider TV market lags behind UK media landscape, but VoD advertising is bouncing back

Business

Analysis: TV ad market ‘to never fully recover’ from the pandemic

Ongoing national restrictions through Q1 2021 as well as the discovery of new Covid-19 strains across Europe will continue to have a negative effect...

Production & Post

TV channel offers subsidised airtime slots and video production services

TV Warehouse broadcasts in both SD and HD formats on Sky and Freeview

Media Delivery

TVBEurope 2021 MediaTech Outlook: Transformational Technology section now available

Latest section looks at everything from industry standards to 5G, ad-tech, mixed realities, artificial intelligence and blockchain

Media Consumption

Comscore expands Predictive Audiences ad targeting to UK, Germany

According to Comscore, it is the first time such technology has been launched in Europe

Media Consumption

Magnite to acquire SpotX in $1 billion deal

Deal will create the largest independent CTV and video advertising platform in the programmatic marketplace

Media Management

Cadent partners with Liberty Global to expand across Europe

Platform is already in use in both the UK and Ireland.

Media Delivery

How content providers can generate success with OTT

TVSquared's Marlene Grimm explains how media owners can help advertisers find the optimal combination of linear and OTT.

Business

ITV partners with InfoSum to enable targeted advertiser access to Hub subs

ITV has this morning announced it is partnering with identity infrastructure provider InfoSum to provide advertisers with access to its 30 million ITV Hub...