Artificial Intelligence
ITV debuts first GenAI-created adverts
Both ads were created by augmenting ITV Commercial’s normal creative process, using licenced Generative AI images and video tools alongside ITV’s voice-over artists
advertising
Business
PwC: UK entertainment and media market on track to become largest in Europe
In its latest Global Entertainment and Media Outlook, 2024-28, PwC analysts indicate growth in advertising spend and data consumption will make UK E&M market...
Adtech
Unlocking new monetisation opportunities in the ever-evolving live video streaming landscape
Allan Nicholson, senior director advertising solutions and strategy at Harmonic, details how the future of monetisation for live video streaming will hinge on hyper-personalised,...
Adtech
Opinion: How streaming sports give advertisers the chance to be more personalised and targeted
Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
Media Consumption
Apple ‘preparing to take a bite out of AVoD market’
According to reports, the company has met with UK ratings body Barb about tracking ads on its streaming service, Apple TV+
Adtech
Yospace: 51,000 years’ worth of ads were stitched globally during the Euros
During the final between Spain and England, Yospace reported a 22 per cent increase in mobile traffic
Production & Post
I got U babe: How UKTV brought Barry from EastEnders and Cher together for its new advertising campaign
TVBEurope speaks to UKTV’s creative director Scott Russell about the 'visual trickery' used on the broadcaster's new advertising campaign
Business
PWC: Ads will make up of a quarter of streamers’ revenues by 2028
In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the...
Adtech
Yospace: Bellingham’s wonder kick helps streaming advertisers score
The ad break that followed was the most watched and most valuable of all, delivering millions of extra, unscheduled ad spots to the audience,...
Artificial Intelligence
Skandha unveils AI-based advertising verification tool for sports streamers
Evince's AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams
Adtech
Netflix to launch in-house adtech platform
The streamer initially named Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022
Adtech
Bitmovin, Yospace partner on solution that inserts adverts into live streams
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Media Delivery
Pause ads are the latest streaming innovation, prepare for more
For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...
Adtech
Opinion: Are we approaching the end of the ad break?
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
Adtech
New Veset platform puts ads in the picture
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
Media Consumption
The trends of 2023: Ad-supported streaming and FAST
Sri Hari Thirunavukkarasu, SVP sales, EMEA, Amagi, discusses the growing adoption of advertising-supported models by the major streaming services, as well as how traditional...
Adtech
Amazon plans to introduce QR codes as part of NFL coverage
The game between New York Jets and Miami Dolphins will include exclusive deals, only available during the broadcast
Adtech
As Amazon packs up its ad server, is this an opportunity for vendors with omnichannel offerings?
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Media Consumption
Amazon introduces adverts to Prime Video
The adverts will be introduced in the UK, Germany, United States and Canada in early 2024
Sponsored
Imagine survey delivers welcome insight into CTV ad buying
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
Adtech
Brightcove integrates PubMatic’s advertising solutions into its video platform
The integration will provide Brightcove customers with an expanded network of opportunities to monetise their video content and maximise advertising revenue
Media Consumption
DoubleVerify, Roku to continue exposing CTV ad fraud
The initiative follows the companies' success in neutralising SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices
Media Consumption
Addressable TV industry predicted to reach $87 billion in next three years
The report by Ampere Analysis suggests new technologies such as generative AI may begin to support the creative process in the next few years...
Media Delivery
LaLiga signs deal to ‘unlock interactive experiences’ for broadcasters
Broadcasters and LaLiga's own VoD platform can generate revenue via sponsorships, advertising, e-commerce and where permitted gaming advertising and affiliate fees
Adtech
Advertisers: Let us buy linear and CTV ads together
Imagine Communications' report on Connected TV ad buying also found that over 80 per cent of ad agencies believed that linear-like ad placement control...
Media Delivery
Amazon Prime Video ‘planning ad-supported tier’
The tech giant is said to have been holding early discussions over the past few weeks.
Business
UK broadcasters warn plans to increase ad breaks will lead to “huge cut” in news coverage
A new report from COBA states that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public...
Adtech
Vodafone Deutschland selects Synamedia for ad performance reporting
Deployed as-a-service, Synamedia Clarissa currently analyses data from over one million devices running GigaTV, including RDK and Android TV set-top boxes
Media Delivery
Media Distillery launches new solution that detects ads in live video streams
The solution automatically detects the beginning and end of ad breaks in live broadcast video and delivers time markers as actionable metadata
Media Management
What’s in store for the media tech industry in 2023: Cloud, security, FAST and ad-tech
From how it will shape production to security and its impact on advertising technology, the industry is embracing the cloud like never before. TVBEurope...
Media Delivery
Disney Plus to launch ad-supported tier next month
Disney CEO Bob Chapek told investors the company has "proven technology" to deliver a great experience for users from day one
Media Delivery
Video advertising workflow platform Peach supports Netflix’s new ad tier
Peach provides a connected advertising workflow, enabling users to deliver their ads to Netflix straight from the edit suite
Media Delivery
Netflix’s AVoD platform ‘could reach 40 million global viewers by Q3 2023’
Netflix expects to attract advertisers from a dozen launch markets, including the UK, France, Germany, Spain, and Italy
Business
Analysts: Netflix set for bigger ad revenues in Western Europe than United States
Almost one in five of Western Europe’s Netflix users will be on the ad tier by 2027 predicts Ampere Analysis
Media Delivery
Netflix’s ad-supported tier may stop users from downloading content
An independent developer has reportedly found code that informs users they can not download content on the streamer's forthcoming advertising plan
Media Delivery
What Netflix and Microsoft’s ad-tech partnership means for the media industry
Eamonn Armstrong, senior director product development at MediaKind, looks at the implications of the Netflix/Microsoft deal and offers insights on the broader shift within...
Business
Netflix names Microsoft as technology partner for ad-supported offering
"Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering," said Netflix COO...
Media Delivery
Sarandos: We’re adding an advertising tier to Netflix
Co-CEO Ted Sarandos announced the company's plans at the Cannes Lions advertising festival
Business
Analyst: Disney Plus, Netflix could generate $1 billion each in ad revenue by 2025
"The devil will be in the details of how each company prices these new offerings and how much of the available content impressions will...
Media Delivery
Netflix with ads could launch this year
According to reports, an AVoD version of the global streamer could launch in the final three months of 2022
Media Delivery
Reed Hastings: Netflix will explore ad-supported option over ‘next year or two’
Netflix COO Greg Peters said that advertising “is an exciting opportunity for us"