Bitmovin, Yospace partner on solution that inserts adverts into live streams
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
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The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
Sri Hari Thirunavukkarasu, SVP sales, EMEA, Amagi, discusses the growing adoption of advertising-supported models by the major streaming services, as well as how traditional...
The game between New York Jets and Miami Dolphins will include exclusive deals, only available during the broadcast
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
The adverts will be introduced in the UK, Germany, United States and Canada in early 2024
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
The integration will provide Brightcove customers with an expanded network of opportunities to monetise their video content and maximise advertising revenue
The initiative follows the companies' success in neutralising SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices
The report by Ampere Analysis suggests new technologies such as generative AI may begin to support the creative process in the next few years...
Broadcasters and LaLiga's own VoD platform can generate revenue via sponsorships, advertising, e-commerce and where permitted gaming advertising and affiliate fees
Imagine Communications' report on Connected TV ad buying also found that over 80 per cent of ad agencies believed that linear-like ad placement control...
The tech giant is said to have been holding early discussions over the past few weeks.
A new report from COBA states that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public...
Deployed as-a-service, Synamedia Clarissa currently analyses data from over one million devices running GigaTV, including RDK and Android TV set-top boxes
The solution automatically detects the beginning and end of ad breaks in live broadcast video and delivers time markers as actionable metadata
From how it will shape production to security and its impact on advertising technology, the industry is embracing the cloud like never before. TVBEurope...
Disney CEO Bob Chapek told investors the company has "proven technology" to deliver a great experience for users from day one
Peach provides a connected advertising workflow, enabling users to deliver their ads to Netflix straight from the edit suite
Netflix expects to attract advertisers from a dozen launch markets, including the UK, France, Germany, Spain, and Italy
Almost one in five of Western Europe’s Netflix users will be on the ad tier by 2027 predicts Ampere Analysis
An independent developer has reportedly found code that informs users they can not download content on the streamer's forthcoming advertising plan
Eamonn Armstrong, senior director product development at MediaKind, looks at the implications of the Netflix/Microsoft deal and offers insights on the broader shift within...
"Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering," said Netflix COO...
Co-CEO Ted Sarandos announced the company's plans at the Cannes Lions advertising festival
"The devil will be in the details of how each company prices these new offerings and how much of the available content impressions will...
According to reports, an AVoD version of the global streamer could launch in the final three months of 2022
Netflix COO Greg Peters said that advertising “is an exciting opportunity for us"
“This is a fully cloud based platform that covers the entire scope of planning, making and monetising any form of video content,” Imagine president...
Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...
"Microsoft can accelerate the delivery of its digital advertising and retail media solutions"
How virtual production helped create McDonald's interior and exterior assets - from digital coffee cups on the counter to specific featured items on the...
Integration will allow customers to ‘grab’ approved master files in Frame.io and transfer them directly to Peach
ITV’s live channels and the ITV Hub will also be made available through Virgin TV’s upcoming IPTV service
Shelby Akosa, VP global growth, creative and production at Peach, shares her thoughts on how advertisers and content creators can get ahead of advertising’s...
New patent makes JW Player "the only video platform outside of 'walled gardens' that provides real-time viewability metrics"
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...
As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...