advertising
Production & Post
Sony integrates simultaneous tailored advertising
PARALLEL ADS enables broadcast of up to four simultaneous feeds from a single camera
Technology
DPP outlines IMF advertising benefits
Provides common set of working practices for delivery of adverts using IMF
Technology
Supponor scores virtual advertising deal with FC Barcelona
Technology implemented for all LaLiga home matches
Production & Post
Tencent, Mirriad deploy AI-enabled product placement
Allows advertisers to integrate their branding directly into existing content
Business
Disney+ in advertising dispute with Amazon, Netflix
Disney reportedly banning Netflix advertising across its TV networks
TVBEverywhere
O2 launches “world’s first” live ad using 5G
Broadcast during ITV's Rugby World Cup coverage
TVBEverywhere
Roku, Innovid partner on new TV measurement tool
Aims to quantify reach and frequency across linear and OTT inventory
Technology
ITV signs Landmark II deal with Imagine Communications
Deal extends Imagine’s longstanding relationship with the ITV
News Releases
Verizon unveils new Media Platform features
Aims to make it easier for broadcasters and content owners to deliver personalised content
TVBEverywhere
STV Player plays host to FreeSports
STV also becomes Premier Sports' exclusive sales agent
TVBEverywhere
Channel 4 ‘in talks to join AdSmart’
Close to signing a deal with Sky's ad-targeting platform
Business
Brexit taking its toll on TV advertising
Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising
TVBEverywhere
DCMS has ‘no plans to make legislative changes’ to TV ad limits
DCMS said to be in discussions over limit of ads per hour on PSBs
Data Centre
Targeted advertising “halves rate of channel switching”
Viewers 10 per cent more likely to remember a targeted advert
TVBEverywhere
House of Lords to meet Netflix and ITV representatives
Communications Committee will scrutinise Netflix's commitment to British programming
Technology
Pixability unveils software platform for YouTube, Facebook campaigns
Only platform that reports on results across premier channels all in one interface
TVBEverywhere
Netflix’s Sarandos insists no plans to introduce advertising, or sport
Both are "not core to the proposition" of the streamer
TVBEverywhere
Google to push AR in ad campaigns
62 per cent of creatives see an increased client demand for AR campaigns
Technology
AdScribe, Mediaset Group partner for targeted advertising
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
Data Centre
VoD advertising “grew six-fold in seven years”
The Advertising Association publishes UK Advertising’s Digital Revolution report
TVBEverywhere
RTL, ProSiebenSat.1 announce advertising joint venture
Entire addressable TV and online video inventory of both companies will be available on a common demand side platform
TVBEverywhere
Channel 4 lets advertisers target custom VoD audiences
'Project Agora' due to launch in the autumn
Data Centre
Linear TV makes up three-quarters of German video consumption
SVoD usage accounts for 13 per cent
Data Centre
Three quarters of SVoD users “would reject advertising”
VODyssey report surveyed over 2,000 UK consumers
Business
FIFA explores VAR sponsorship
Breaks carry untapped sponsorship potential of up to £100 million
Technology
Edgeware’s Cloud Service takes off
Includes Virtual Channel Creation solution and Cavena-based OCR subtitling feature
Business
MX1, Nowtilus partner for targeted ad insertion
Allows "bufferless" transitions between video content and advertising
Features
The intersection of AI/ML with ratings, engagement and advertising
By Logan Ketchum, director of North American sales, Veritone, Inc.
TVBEverywhere
Adobe and Roku partner on programmatic ad buy tech
Enables marketers to more effectively measure success on OTT
Technology
FreeWheel releases advertising solution for UK market
Gives marketers reach across OTT, STB VoD, CTV and digital video
Data Centre
Nine in ten European TV execs call for change in advertising metrics
Report conducted by Adobe Advertising Cloud, Sky, TV Beat and Alphonso
TVBEverywhere
NBCUniversal and Sky join forces on global advertising solution
NBCU's Audience Studio and Sky's AdSmart are combining under the AdSmart name
Data Centre
Esports revenues to exceed $200 million
Ad revenues projected to increase 25 per cent this year
Features
How the rise of OTT is helping TV get into its best-ever shape
By Mark Hudson, head of business intelligence, TVSquared
Business
DAZN introduces advertising, launches amplification platform
DAZN+ will aggregate Goal, Sporting News and DAZN Player
TVBEverywhere
Project OAR aims to make addressable ads on TV a reality
Multiple media and technology companies have joined the consortium
Business
Yospace, TV4 extend relationship for dynamic ad insertion
Allows seamless integration of advertising in OTT content
Business
TAG combats ad-supported piracy in Europe
Project Brand Integrity will alert marketers when their ads appear on unauthorised websites