Business
“Advertising needs to be more of an application and fit into people’s lives”
MediaTech 360 welcomed a panel discussion about ad technology and the next frontier for digital advertising
advertising
Technology
Movobi unveils new second screen advertising app
Garble can be customised for each show and gathers data and insight from user activity
Technology
The FA completes world-first virtual advertising deployment
Technology was used to target different worldwide broadcast audiences during England’s recent match against Costa Rica
Business
UK entertainment and media sector to grow by £8 billion in next four years
Figures part of PWC's annual Global Entertainment and Media Outlook report
Data Centre
“Second Screening” while watching TV increases ad effectiveness
Improves the viewer’s chances of following up on an advert by 75 per cent
TVBEverywhere
Roku’s CEO says adverts are the company’s future
Company is gaining more revenue from its platform business than digital media players
Features
Are you ready for the platinum age of TV advertising?
By Marie Giesbert, vice president, Marketing, FreeWheel, a Comcast company
TVBEverywhere
TV is YouTube’s fastest growing platform
Traditional TV screens account for about 15 per cent of overall time watching YouTube
TVBEverywhere
Smartphones drive online advertising spend to £11.6 billion
Video adverts fastest-growing online ad format, with companies spending 69 per cent more on them than in 2016
Business
Imagine Communications to split into two business units
One will focus on advertising technology, the other on playout and networking solutions
Data Centre
Online advertising continues to grow in Europe
The market grew by 93% between 2011 and 2016 according to a new report by the European Audiovisual Observatory
Data Centre
New FreeWheel report reveals extended growth of premium video
Explosion of STB VoD and growing popularity of live content see ad views rise by one fifth in 2017
Reports
TVBEverywhere
Meetrics to verify Facebook and Instagram video views
It becomes the first non-US firm to be granted access to figures
Features
TV’s role as a modern-day marketing channel
Kevin O'Reilly, chief strategy officer, TVSquared, looks at where TV sits in the ever-changing media landscape
TVBEverywhere
Hulu allows viewers to buy through their remote
First interactive advert launched this week
Data Centre
Connected TV online video advertising to reach £726 million by 2020
UK could generate largest revenue, while Italy set for fastest annual growth
Business
Sinclair, Imagine partner on advertising platform
Pair look to accelerate the adoption of ATSC 3.0
Data Centre
Mobile video ad spend almost doubles in 2017
Report comes from real-time advertising platform Smaato
Data Centre
Advanced advertising “imperative” to competing with major internet players
MTM report says TV execs are "bullish" about live and linear prospects
Business
UK TV advertising set to decline for first time in five years
GroupM suggests revenues will fall in 2017 before stabilising in 2018
Business
Channel 4 joins European Broadcaster Exchange
Joint venture with ProSiebenSat.1, TF1, and Mediaset
TVBEverywhere
Amazon ‘considering advertising-supported’ version of Prime Video
Company said to be talking to content providers about programming
Business
ITV signs deal to deliver ‘dynamically personalised’ advertising
Broadcaster is partnering with Sorensen Media
TVBEverywhere
Almost half of SVoD users still recall seeing adverts
Report from YouGov found that live commercial terrestrial television still remains a key part of people’s viewing habits
Analysis
We interrupt this business model…
Once seen as one small tactic in the marketing toolkit, branded content has become vastly more sophisticated in the last 12 months
TVBEverywhere
Channel 4 launches audio personalised TV ads
Foster’s, 20th Century Fox and Ronseal are first brands on board
Analysis
Changing perceptions: TV is an optimised marketing channel
With a prime-time 30-second ad on ITV costing between £10,000 and £30,000, and a commercial during one of Channel 4’s prime shows costing an...
TVBEverywhere
Channel 4 says ads on YouTube, Facebook have less impact than TV VoD
Channel 4 has released details of its own research into the cost and impact of advertising on social video compared to TV VoD. The...
Business
UK TV ad revenue grows in 2016
Increase represents the seventh year in a row that TV advertising revenue in the UK has risen.
TVBEverywhere
Internet advertising overtakes TV
Internet advertising surpassed TV for the first time ever in 2015, according to the latest European Audiovisual Observatory (OBS) report. The research found that...
Technology
Case Study: Building dynamic ad streaming for Channel 4’s online player
Last year Channel 4 took a major step forward with dynamic ad insertion for its online platform All 4. Here's how they did it
Business
ITV looks to cut costs following Brexit
ITV is looking to save £25 million throughout 2017
Business
Production & Post
Sky invests $10 million in advertising technology
Sky has invested $10 million in DataXu, provider of programmatic advertising analytics software
Opinion
Providers get personal with dynamic ad insertion
With most broadcasters now offering ever more advanced live streaming services, it is clear that such platforms are here to stay. For many, the...
Features
Production & Post
ITV strikes programmatic deal with RadiumOne
Commercial has entered into a new partnership with programmatic ad platform, RadiumOne
News
TVBEverywhere
TV3 adopts Yospace solution following World Cup success
Irish commercial broadcaster TV3 implemented Yospace’s dynamic advertising replacement solution as part of its live streaming of the Rugby World Cup 2015
News
Business
Australia beat New Zealand in digital engagement during Rugby World Cup
Data science company 4C has revealed the results of its Rugby World Cup tracking on TV and social media, providing insight into the behaviour...
Business
Vice’s new TV channel to launch next year
Vice Media has partnered with A+E Networks to launch a new channel, Viceland, which will be available in early 2016
TVBEverywhere
Simplestream joins Facebook Video Publishing Partner programme
Simplestream, provider of live and live-to-VoD services to UK and international broadcasters, has joined Facebook ‘s Video Publishing Partner programme, giving broadcasters and media...
News
Production & Post
Viacom and TiVo partner for data and ad solutions
TiVo Research and Analytics and Viacom are to form an alliance focused on advancing Viacom's data and advertising solutions
News