Amazon ‘considering advertising-supported’ version of Prime Video
Company said to be talking to content providers about programming
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Company said to be talking to content providers about programming
Broadcaster is partnering with Sorensen Media
Report from YouGov found that live commercial terrestrial television still remains a key part of people’s viewing habits
Once seen as one small tactic in the marketing toolkit, branded content has become vastly more sophisticated in the last 12 months
Foster’s, 20th Century Fox and Ronseal are first brands on board
With a prime-time 30-second ad on ITV costing between £10,000 and £30,000, and a commercial during one of Channel 4’s prime shows costing an...
Channel 4 has released details of its own research into the cost and impact of advertising on social video compared to TV VoD. The...
Increase represents the seventh year in a row that TV advertising revenue in the UK has risen.
Internet advertising surpassed TV for the first time ever in 2015, according to the latest European Audiovisual Observatory (OBS) report. The research found that...
Last year Channel 4 took a major step forward with dynamic ad insertion for its online platform All 4. Here's how they did it
ITV is looking to save £25 million throughout 2017
BusinessSky has invested $10 million in DataXu, provider of programmatic advertising analytics software
With most broadcasters now offering ever more advanced live streaming services, it is clear that such platforms are here to stay. For many, the...
FeaturesCommercial has entered into a new partnership with programmatic ad platform, RadiumOne
NewsIrish commercial broadcaster TV3 implemented Yospace’s dynamic advertising replacement solution as part of its live streaming of the Rugby World Cup 2015
NewsData science company 4C has revealed the results of its Rugby World Cup tracking on TV and social media, providing insight into the behaviour...
Vice Media has partnered with A+E Networks to launch a new channel, Viceland, which will be available in early 2016
Simplestream, provider of live and live-to-VoD services to UK and international broadcasters, has joined Facebook ‘s Video Publishing Partner programme, giving broadcasters and media...
NewsTiVo Research and Analytics and Viacom are to form an alliance focused on advancing Viacom's data and advertising solutions
NewsBrightcove has launched an ad optimisation solution which it promises will enable publishers, broadcasters and OTT providers to maximise video ad delivery and revenue,...
NewsAmerican beauty giant Coty has entered into a definitive agreement to acquire Beamly, a digital marketing firm based in New York and London
BusinessCarat has published its updated forecasts for worldwide advertising expenditure in 2015 and 2016, with continued optimism through positive global and regional outlook and...
NewsImagine Communications has secured a contract with ITV to implement its flagship Landmark Sales broadcast and multimedia advertising sales solution at ITV’s central London...
NewsTV Everywhere and OTT platform provider Anvato has announced it is powering the live TV Everywhere offerings for Scripps Networks Interactive brands HGTV, Food...
NewsWith BARB (Broadcaster’s Audience Research Board) announcing that they will be publishing their TV Player report this September, what particularly interests us at TVPlayer...
NewsNew research findings reveal how the leaders of major global media enterprises are using MAM to improve collaboration and operational efficiency, reduce costs, drive...
Ooyala is powering live and VoD content across all digital devices for TV3, Ireland’s largest commercial television broadcaster.
NewsSwedish media company Modern Times Group (MTG) has acquired 51 per cent of Zoomin.TV, the online video entertainment network, content production and advertising sales...
BusinessAmpere Analysis has released findings of it latest report into video content on YouTube and Facebook, concluding that there will be both winners and...
VideosA great idea can make or break a successful TV programme. For producers and distributors that stumble on a workable product, the rewards of...
“No advertising coming onto Netflix. Period.” So retorted Reed Hastings, CEO and co-founder of Netflix this week, after the streaming site began showing trailers...
NewsGoogle last week announced that it will be adding a new feature to its YouTube video adverts, allowing consumers to buy products by clicking...
NewsThe last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe,...
NewsThe Hospital Club’s h.Club 100 Awards, in partnership with the Creative Industries Council, launched this week with the opening of public nominations.
India’s English news channel NDTV 24x7 will use Amagi’s STORM regionalisation platform to insert regional ads in the Middle East on the channel’s Asia-Pacific...
The role of Big Data in the TV world is causing ripple effects around the industry, concludes GfK in its latest report, ‘Big Questions,...
BusinessBrightcove’s suite of products has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player span advertising, analytics, and...
NewsIn a bid to compete with the YouTube, the dominant force in the internet video market, Facebook has bought video transcoding service QuickFire Networks.
BusinessMoviepilot.de has chosen Kaltura to power video on the site. Moviepilot.de is leveraging the Kaltura HTML5 video player and mobile advertising tools to...
NewsNew research has revealed the power and resilience of TV advertising in the CEEMA region
NewsSky Italia has selected Turn as its data management platform, with the aim of delivering more personalised advertising experiences to customers and meet a...
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