Reed Hastings: Netflix will explore ad-supported option over ‘next year or two’
Netflix COO Greg Peters said that advertising “is an exciting opportunity for us"
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Netflix COO Greg Peters said that advertising “is an exciting opportunity for us"
“This is a fully cloud based platform that covers the entire scope of planning, making and monetising any form of video content,” Imagine president...
Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...
"Microsoft can accelerate the delivery of its digital advertising and retail media solutions"
How virtual production helped create McDonald's interior and exterior assets - from digital coffee cups on the counter to specific featured items on the...
Integration will allow customers to ‘grab’ approved master files in Frame.io and transfer them directly to Peach
ITV’s live channels and the ITV Hub will also be made available through Virgin TV’s upcoming IPTV service
Shelby Akosa, VP global growth, creative and production at Peach, shares her thoughts on how advertisers and content creators can get ahead of advertising’s...
New patent makes JW Player "the only video platform outside of 'walled gardens' that provides real-time viewability metrics"
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...
As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
As AVoD and FAST services continue to rollout, traditional TV providers will need to provide a more holistic offering to keep advertisers on board,...
Wider TV market lags behind UK media landscape, but VoD advertising is bouncing back
Ongoing national restrictions through Q1 2021 as well as the discovery of new Covid-19 strains across Europe will continue to have a negative effect...
Once new platform is fully rolled out in the UK, Sky Media intends to deploy it across its European footprint
TV Warehouse broadcasts in both SD and HD formats on Sky and Freeview
Latest section looks at everything from industry standards to 5G, ad-tech, mixed realities, artificial intelligence and blockchain
According to Comscore, it is the first time such technology has been launched in Europe
Deal will create the largest independent CTV and video advertising platform in the programmatic marketplace
Platform is already in use in both the UK and Ireland.
TVSquared's Marlene Grimm explains how media owners can help advertisers find the optimal combination of linear and OTT.
ITV has this morning announced it is partnering with identity infrastructure provider InfoSum to provide advertisers with access to its 30 million ITV Hub...
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
TVBEurope rounds up today's top tech news
Bank is cutting its media sector EPS forecast by 15 per cent in 2020
Will apply amber colour filter to remove brain stimulating effect of blue light
Facebook and Google forecast to take 35 cents in every ad dollar in 2020
Analyst observes "hidden implications" of figures
"Netflix needs to diversify and look at different business models," analyst tells TVBEurope
Viewers could be targeted depending on what time of day they're watching
Powered by AI/ML to analyse original video content and serve contextually relevant content
PARALLEL ADS enables broadcast of up to four simultaneous feeds from a single camera
Provides common set of working practices for delivery of adverts using IMF
Technology implemented for all LaLiga home matches
Allows advertisers to integrate their branding directly into existing content
Disney reportedly banning Netflix advertising across its TV networks
Broadcast during ITV's Rugby World Cup coverage
Aims to quantify reach and frequency across linear and OTT inventory