Sky, Channel 4 and ITV’s new advertising metric takes CFlight
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
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New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
As AVoD and FAST services continue to rollout, traditional TV providers will need to provide a more holistic offering to keep advertisers on board,...
Wider TV market lags behind UK media landscape, but VoD advertising is bouncing back
Ongoing national restrictions through Q1 2021 as well as the discovery of new Covid-19 strains across Europe will continue to have a negative effect...
Once new platform is fully rolled out in the UK, Sky Media intends to deploy it across its European footprint
TV Warehouse broadcasts in both SD and HD formats on Sky and Freeview
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According to Comscore, it is the first time such technology has been launched in Europe
Deal will create the largest independent CTV and video advertising platform in the programmatic marketplace
Platform is already in use in both the UK and Ireland.
TVSquared's Marlene Grimm explains how media owners can help advertisers find the optimal combination of linear and OTT.
ITV has this morning announced it is partnering with identity infrastructure provider InfoSum to provide advertisers with access to its 30 million ITV Hub...
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
TVBEurope rounds up today's top tech news
Bank is cutting its media sector EPS forecast by 15 per cent in 2020
Will apply amber colour filter to remove brain stimulating effect of blue light
Facebook and Google forecast to take 35 cents in every ad dollar in 2020
Analyst observes "hidden implications" of figures
"Netflix needs to diversify and look at different business models," analyst tells TVBEurope
Viewers could be targeted depending on what time of day they're watching
Powered by AI/ML to analyse original video content and serve contextually relevant content
PARALLEL ADS enables broadcast of up to four simultaneous feeds from a single camera
Provides common set of working practices for delivery of adverts using IMF
Technology implemented for all LaLiga home matches
Allows advertisers to integrate their branding directly into existing content
Disney reportedly banning Netflix advertising across its TV networks
Broadcast during ITV's Rugby World Cup coverage
Aims to quantify reach and frequency across linear and OTT inventory
Deal extends Imagine’s longstanding relationship with the ITV
Aims to make it easier for broadcasters and content owners to deliver personalised content
STV also becomes Premier Sports' exclusive sales agent
Close to signing a deal with Sky's ad-targeting platform
Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising
DCMS said to be in discussions over limit of ads per hour on PSBs
Viewers 10 per cent more likely to remember a targeted advert
Communications Committee will scrutinise Netflix's commitment to British programming
Only platform that reports on results across premier channels all in one interface
Both are "not core to the proposition" of the streamer
62 per cent of creatives see an increased client demand for AR campaigns