RTL Group has acquired Yospace as it looks to deliver better targeted-advertising across its streaming products.
RTL Group is expected to aim to leverage Yospace’s server-side dynamic ad insertion capabilities, which allow for the replacement of existing commercials from a broadcast stream with more targeted and personalised ads.
The acquisition is expected to be worth €29 million and is due to close on 1st February.
Bert Habets, chief executive officer of RTL Group, said the acquisition sees the company gain a competitive, fully integrated and profitable solution: “Our goal is to continue expanding SpotX into a leading, independent monetisation platform for broadcasters, video on demand services and publishers.
“Secondly, this acquisition will also help build local streaming champions in the markets where we have strong families of channels. The Yospace technology makes advertising on streaming services more personal, which means a better consumer experience for superior monetisation of our premium advertising inventory.”
Yospace customers currently include BT Sport, TV4, ITV, and Seven West Media.