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FreeWheel releases advertising solution for UK market

Gives marketers reach across OTT, STB VoD, CTV and digital video

FreeWheel has released DRIVE for the UK market, a suite of advertising solutions for the modern TV ecosystem.

DRIVE gives marketers real-time, large-scale reach across premium audiences, including OTT, STB VoD, connected TV (CTV) and digital video.

The suite is equipped with performance assessment tools that can be used to create a complete view of offline and online TV impact.

Using the solution, marketers will be able to:

  • Plan, buy, deliver and evaluate precisely targeted messages across the OTT, STB VoD, CTV and digital space
  • Maximise campaign reach and engagement with audiences
  • Access a single store of premium inventory from top TV networks and OTT pure-players

FreeWheel will announce further OTT measurement partnerships for the European market later this year.

Massimo de Magistris, VP, head of FreeWheel Markets International, said: “One of the key challenges for advertisers to date has been reaching consumers at scale and assessing overall TV reach across linear and digital viewing.

“With new TV viewing options now open to consumers and more innovative ways to deliver targeted ads, FreeWheel, powering nearly every major publisher’s and MVPD’s digital video advertising, is perfectly positioned to offer smarter solutions to connect marketers more intelligently with audiences.”

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