Yospace says it has achieved a breakthrough in successfully reducing ad load for OTT, while generating an increase in ad revenues through addressability and higher viewer engagement.
The company says it developed its Non-Linear Startover (NLSO) technology in anticipation of a growing need among broadcasters to consider reducing ad load to improve viewer engagement, particularly among those viewers of the “internet-first” millennial generation.
Yospace allows users of OTT streaming services to rewind live content mid-stream. Ad breaks are then intelligently reduced in length, allowing them to catch up with the live action.
Belgian broadcaster Medialaan employed Yospace’s SSAI technology with NLSO for its Stievie TV Everywhere service in late 2017. The broadcaster said it has seen an increase in capacity for long-form views over a 12-month period, with greater ad revenues enabled through addressability.
Calogero Macaluso, marketing director Stievie, Medialaan, said: “Providing a seamless viewing experience was more important than creating as many ad positions as possible and Yospace understood that. Ultimately, we want to encourage the transformation from linear to digital by delivering a better customer experience.”
