Edgeware has launched Edgeware Cloud Service, providing broadcasters, telecom and cable TV operators with access to the company’s technology without the need to own/run systems in-house.
This includes frame accurate segmentation for glitch-free personalised ads, optimised segmentation for synchronised audio, video and subtitling, and on-the-fly repackaging into all the formats required by different devices.
The service also includes the newly announced Virtual Channel Creation solution to introduce tailored linear OTT channels, as well as the recently acquired Cavena-based OCR subtitling feature.
Edgware CEO Karl Thedéen said: “Our Cloud service will benefit from our own specialist know-how, and because we control the underlying technology, we can react quickly to new customer demands.
“We are also completely independent, unlike some Cloud service providers, so we won’t compete with our customers’ OTT TV services.”