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MX1, Nowtilus partner for targeted ad insertion

Allows "bufferless" transitions between video content and advertising

MX1 and Nowtilus have announced a new partnership for targeted, dynamic ad insertion.

The partnership combines MX1’s media service solutions with Nowtilus’ server-side ad insertion (SSAI) capabilities, creating targeted, broadcast-grade advertising services for big screens and mobile devices.

Nowtilus’ SSAI solution allows “bufferless” transitions between video and advert content in streaming environments, while MX1 monitors OTT workflows and provides 24/7 support.

Nowtilus MD Patrick Knippel said: “The combination of our Cloud-native, server-side ad insertion technology and MX1’s proven services for content aggregation, management, playout, online video and distribution provides a complete solution for a personalised TV with up to 4K clarity.”

MX1 senior product manager Daniel Kiessling added: “By integrating our world-class media services with Nowtilus’ SSAI solution, we’re ushering in a new video streaming experience that enables service providers to achieve a higher return on ad revenues.”