STV and Eleven Sports have announced a strategic partnership covering sales across all digital platforms and sponsorship.
It forms part of STV’s new three-year growth strategy.
According to STV, the deal builds on the company's experience in marketing STV Player to advertisers. It says the new partnership will ensure advertisers can target their products and services to Eleven Sports viewers right across the UK.
Peter Reilly, STV’s commercial director, said: “Eleven Sports is a fast-growing digital broadcaster, and our new partnership will provide a fantastic opportunity for advertisers.
“STV has extensive experience in serving premium content on the STV Player and we are delighted to enter into this venture with Eleven Sports as our first partner receiving digital sales representation.”
Richard Young, commercial director, Eleven Sports UK, added: “We are delighted to be partnering with STV to leverage our channels’ outstanding content with innovative digital advertising and sponsorship opportunities.”