Adtech
Stage two of roadmap to support growth and development of programmatic TV in Europe underway
The programme aims to help programmatic TV scale across Europe’s largest advertising markets
Adtech
Adtech
Opinion: in-game advertising can ‘enhance relevance’
After ITV's controversial advertising format was tried in the Six Nations opener, Ease Live CEO, Kjetil Horneland, believes more broadcasters will follow suit
Adtech
ITV to try and convert ad formats during Six Nations
The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team
Adtech
Yospace delivers adverts for ITV’s Freely channels
Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV
Artificial Intelligence
RTL Deutschland creates dedicated environment for agentic AI deployment
The infrastructure aims to provide a secure environment for the deployment of scalable agentic AI solutions without the need for external cloud services
Adtech
Yospace achieves glass-to-glass latency of under five seconds
The project included a new, non-disruptive L-Shape ad format that can be placed alongside the main content stream
Adtech
Yospace says it ‘stitched’ more ads during Women’s EURO than Men’s
According to the company, it stitched 30,000 more ads per day than the men’s tournament last year
Adtech
RMC-BFM boosts monetisation opportunites with Broadpeak SSAI
The SaaS-based solution aims to provide RMC-BFM with the scalability to handle peak ad loads while ensuring high performance, maximum fill rates, and improved...
Adtech
How media companies can leverage major sports events to increase advertising revenue
Yospace CEO Tim Sewell talks to TVBEurope about the opportunities for broadcasters and streamers to maximise their return on investment during major sports events
Adtech
Sky, ITV and Channel 4 to launch ‘industry first’ unified advertising marketplace
The initiative aims to provide new-to-TV brands with the ability to access premium video content through a single campaign
Adtech
ruwido introduces remote control-as-a-service
The remote's touch-sensitive LCD button can be programmed and configured dynamically by the TV service provider
Adtech
Channel 4 partners with Adform on BVoD inventory
Partnering with Adform allows Channel 4 to offer greater flexibility and scale through programmatic buying
Adtech
Roadmap to support growth and development of programmatic TV in Europe published
The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and...
Adtech
Netflix’s in-house ad platform to launch in EMEA next week
Netflix also announced a new modular framework for ad formats that leverages generative AI "to instantly marry advertisers’ ads with the worlds of our...
Adtech
Magnite upgrades SpringServe video platform
The update aims to provide media owners with enhanced tools for streamlined workflows and smarter yield optimisation
Sustainability
Industry first for Channel 4 Sales with advertiser emissions tool
The solution provides digital campaign emissions data as the broadcaster continues to put sustainability at the top of its agenda, said Channel 4
Adtech
uniqFEED and Telstra launch global strategic partnership
The agreement aims to provide broadcasters and rights holders around the globe with virtual advertising technology, broadcast operations support, and worldwide connectivity, driving efficiencies...
Adtech
Measuring the impact of AVoD
TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...
Adtech
Netflix smashes through 300 million worldwide subscribers
Co-CEO Greg Peters said the advertising tier represented over 55 per cent of new subscribers across the countries where it is available (including the...
Adtech
Strategic ad-tech alliance for smartclip and M6 Publicité
The collaboration will progressively integrate smartclip's ad-tech solutions into M6 Publicité’s technology stack
Adtech
Adtech company Mediaocean to acquire software platform Innovid
The deal is expected to see Innovid merge with Flashtalking, acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform
Adtech
Bitmovin gets the message across with AI Contextual Advertising
The solution uses machine learning to optimise personalisation of advert placement
Artificial Intelligence
INSIGHT TV and Edge Video AI partner on UK AI-powered live shopping
Products such as tours, hotels, flights and travel essentials will be chosen by AI and showcased according to the context of the programme being...
Adtech
Yospace and Channel 4 approach ten year anniversary of SSAI collaboration
Yospace’s SSAI technology aims to enable Channel 4 to further optimise content monetisation on its app, which now has more than 30 million registered...
Adtech
Yospace stitches 4 billion ads into Olympic live streams
Key highlights included the Men's and Women's 100m finals, which saw surges in viewership both before and after the events
Adtech
Unlocking new monetisation opportunities in the ever-evolving live video streaming landscape
Allan Nicholson, senior director advertising solutions and strategy at Harmonic, details how the future of monetisation for live video streaming will hinge on hyper-personalised,...
Adtech
Opinion: How streaming sports give advertisers the chance to be more personalised and targeted
Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
Adtech
Yospace: 51,000 years’ worth of ads were stitched globally during the Euros
During the final between Spain and England, Yospace reported a 22 per cent increase in mobile traffic
Adtech
Yospace: Bellingham’s wonder kick helps streaming advertisers score
The ad break that followed was the most watched and most valuable of all, delivering millions of extra, unscheduled ad spots to the audience,...
Artificial Intelligence
Skandha unveils AI-based advertising verification tool for sports streamers
Evince's AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams
Adtech
Netflix to launch in-house adtech platform
The streamer initially named Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022
Adtech
Bitmovin, Yospace partner on solution that inserts adverts into live streams
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Adtech
Opinion: Are we approaching the end of the ad break?
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
Adtech
New Veset platform puts ads in the picture
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
Adtech
Imagine Communications acquires Marketron REV broadcast sales platform
The product will be re-released as CrossFlight after some key enhancements for broadcast TV and is expected to be available in early 2024
Adtech
Amazon plans to introduce QR codes as part of NFL coverage
The game between New York Jets and Miami Dolphins will include exclusive deals, only available during the broadcast
Adtech
El Clásico to see first use of virtual technology in women’s football
FC Barcelona and Supponor extend partnership to launch new virtual advertising capabilities including the first-ever use of virtual technology in women's football coverage
Adtech
New initiative launched to “unlock potential of biddable CTV”
Omnichannel platform OpenX has unveiled TV+, in what it said is "the programmatic industry’s first initiative to unlock the full potential of biddable CTV"
Adtech
As Amazon packs up its ad server, is this an opportunity for vendors with omnichannel offerings?
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Adtech
Hold on, not so FAST…
Oscar Gutierrez, VP business development, Switch Media explains how FAST channels can be used to target specific audiences via individual channels to drive reach...
Adtech
Live streaming is improving thanks to the latest cloud and SSAI innovations
Rob Gambino, head of advertising and personalisation Strategy at Harmonic, explains why content providers need to deliver outstanding video quality, low latency, and personalised...