Yospace and TV4 have extended their partnership for server-side/dynamic ad insertion (SSAI) across TV Everywhere service TV4Play.
TV4 was the first company to launch the technology in Sweden in 2014, originally for VoD and then linear TV. SSAI allows advertising to be seamlessly inserted into OTT content before the video reaches the user’s device, removing the prospect of buffering.
Mathias Berg, COO at TV4 Group, said: “For the last couple of years TV4 has relentlessly been driving our business from a traditional linear ad model to a truly platform agnostic experience for both users and advertisers. Part of this journey has been to enable us to capture and monetise on our digital inventory in all potential channels using all data available.
“Having successfully launched both dynamic ad insertion with operators and log in on TV4Play, TV4 is now in a unique position to offer the combination of reach, inventory and data to Swedish advertisers. As a result of a successful implementation of this strategy TV4 delivered its best financial result in terms of turnover and profitability in the history of the company in 2018.”
