AdScribe, Mediaset Group partner for targeted advertising
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
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Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
The Advertising Association publishes UK Advertising’s Digital Revolution report
Entire addressable TV and online video inventory of both companies will be available on a common demand side platform
'Project Agora' due to launch in the autumn
SVoD usage accounts for 13 per cent
VODyssey report surveyed over 2,000 UK consumers
Breaks carry untapped sponsorship potential of up to £100 million
Includes Virtual Channel Creation solution and Cavena-based OCR subtitling feature
Allows "bufferless" transitions between video content and advertising
By Logan Ketchum, director of North American sales, Veritone, Inc.
Enables marketers to more effectively measure success on OTT
Gives marketers reach across OTT, STB VoD, CTV and digital video
Report conducted by Adobe Advertising Cloud, Sky, TV Beat and Alphonso
NBCU's Audience Studio and Sky's AdSmart are combining under the AdSmart name
Ad revenues projected to increase 25 per cent this year
By Mark Hudson, head of business intelligence, TVSquared
DAZN+ will aggregate Goal, Sporting News and DAZN Player
Multiple media and technology companies have joined the consortium
Allows seamless integration of advertising in OTT content
Project Brand Integrity will alert marketers when their ads appear on unauthorised websites
According to new study by Amdocs
New report suggests decline in linear TV viewing will be to blame
Solution is powered by patent-pending technology, Bloomberg Interlink
Dynamic TV allows brands to deliver bespoke ads based on specific criteria
Offers free, ad-supported TV shows and movies on Amazon Fire TV devices
Hulu and AT&T are planning to show adverts when viewers pause streaming content
Virgin Media in the UK will be the first of Liberty Global's subsidiaries to employ the platform
Technology has been in use by Medialaan for a full year
STV will act as exclusive digital sales agent for Eleven Sports across all digital platforms
By Marlene Grimm, analytics manager at TVSquared
Completion rates on connected TVs hit 95 per cent
New report from Strategy Analytics
VideosCampaign centres around idea that paying or managing a TV licence ‘needn’t be a drama’,
Ad-supported service will be available to Amazon Fire TV users as well as Prime subscribers