ITV signs Landmark II deal with Imagine Communications
Deal extends Imagine’s longstanding relationship with the ITV
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Deal extends Imagine’s longstanding relationship with the ITV
Aims to make it easier for broadcasters and content owners to deliver personalised content
STV also becomes Premier Sports' exclusive sales agent
Close to signing a deal with Sky's ad-targeting platform
Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising
DCMS said to be in discussions over limit of ads per hour on PSBs
Viewers 10 per cent more likely to remember a targeted advert
Communications Committee will scrutinise Netflix's commitment to British programming
Only platform that reports on results across premier channels all in one interface
Both are "not core to the proposition" of the streamer
62 per cent of creatives see an increased client demand for AR campaigns
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
The Advertising Association publishes UK Advertising’s Digital Revolution report
Entire addressable TV and online video inventory of both companies will be available on a common demand side platform
'Project Agora' due to launch in the autumn
SVoD usage accounts for 13 per cent
VODyssey report surveyed over 2,000 UK consumers
Breaks carry untapped sponsorship potential of up to £100 million
Includes Virtual Channel Creation solution and Cavena-based OCR subtitling feature
Allows "bufferless" transitions between video content and advertising
By Logan Ketchum, director of North American sales, Veritone, Inc.
Enables marketers to more effectively measure success on OTT
Gives marketers reach across OTT, STB VoD, CTV and digital video
Report conducted by Adobe Advertising Cloud, Sky, TV Beat and Alphonso
NBCU's Audience Studio and Sky's AdSmart are combining under the AdSmart name
Ad revenues projected to increase 25 per cent this year
By Mark Hudson, head of business intelligence, TVSquared
DAZN+ will aggregate Goal, Sporting News and DAZN Player
Multiple media and technology companies have joined the consortium
Allows seamless integration of advertising in OTT content
Project Brand Integrity will alert marketers when their ads appear on unauthorised websites
According to new study by Amdocs
New report suggests decline in linear TV viewing will be to blame
Solution is powered by patent-pending technology, Bloomberg Interlink
Dynamic TV allows brands to deliver bespoke ads based on specific criteria