Online TV viewers prefer dynamic advertising
Dynamic ads and viewer control (eg., the option to choose the product categories of ads you see) lead to greater sponsor recall, according to...
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Dynamic ads and viewer control (eg., the option to choose the product categories of ads you see) lead to greater sponsor recall, according to...
Telstra subsidiary Ooyala has announced a definitive agreement to acquire Videoplaza, a advertising technology and monetisation company.
NewsReunion island broadcasting group Antenne Réunion has replaced its channel management software with BCE’s broadcast solutions suite.
NewsMobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks.
Exposure to TV advertisements seen on both television and the Viggle app resulted in higher brand recall, revealed Viggle in its ‘Brand Effect Study’.
TV has gone mobile, thanks to Twitter and Facebook, writes Gareth Capon, CEO of social video company, Grabyo.
Findings from PwC’s recent Entertainment and Media Outlook suggest that advertising and electronic home video will drive growth in the EMEA Television market over...
PwC has detailed its vision for the near-term future of the UK media and entertainment industry
ReportsCivolution has announced that its SyncNow Automatic Content Recognition (ACR) and realtime ads platform will offer TV synced contextual multi-screen advertising during the FIFA...
The Mobile Marketing Association has published its first “Mobile Video Benchmark Study”. The MMA’s study seeks to provide mobile video performance insights to...