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Netflix’s Sarandos insists no plans to introduce advertising, or sport

Both are "not core to the proposition" of the streamer

Netflix’s chief content officer Ted Sarandos has said the streamer the has no plans to introduce advertising or bid on sports rights, adding both are “not core to the proposition” of the service.

Speaking at an event in Denver, Sarandos addressed Netflix’s recent price rises and whether that would affect people signing up or continuing their subscription.

“I honestly think about it not in terms of price but in terms of value. So if people are getting the value for the dollar, they should track each other really closely,” Sarandos said.

He added that the Netflix subscription is “still relatively cheap” when looking at the platform’s growth over the years.

Sarandos also discussed the possible impact of both Apple TV+ and Disney+, telling the audience: “The thing that’s interesting about all these upcoming services, as well as the services that are in the market today, is that mostly they have none of the same programmings.

“Nothing that’s on Disney+ is going to be on Netflix and nothing that’s on Netflix is going to be on the [Comcast and WarnerMedia services]. They’re going to be very unique.”