Supponor has signed a deal with Spanish football giants Barcelona to provide virtual advertising technology at all the club’s LaLiga home games.
The technology enables users to create adverts for different audiences watching the match, whether they are in the stadium, watching via linear TV or via OTT.
James B Gambrell, CEO, Supponor, said: “As one of the most influential clubs in world football, we are delighted to be part of FC Barcelona’s rapidly growing international reach as Barca continues to consolidate its brand positioning in key international markets. It is set to achieve its historic goal of exceeding €1 billion in annual revenues at the same time as joining our growing roster of clients.”
