STV and Premier Sports have announced a partnership allowing STV Player to host a live stream of 24-hour sports channel FreeSports.
The channel offers round-the-clock highlights and live sports, including up to 10 live football matches a week from the MLS, Liga NOS and Serie A, as well as rugby, boxing and motorsports.
STV will also become the exclusive advertising sales agent for Premier Sports 1 and 2, as part of a three-year ad sales agreement.
Peter Reilly, STV commercial director, said: “This partnership will provide our viewers on STV Player with access to 24-hour sports coverage. In addition to the wide range of original and archive content already available, FreeSports will further strengthen the STV Player as Scotland’s content destination of choice.
“We are also delighted to be appointed as exclusive sales agent for Premier Sports. STV is Scotland’s pre-eminent advertising platform and we look forward to bringing our expertise and proven track record of working with advertisers to drive growth for Premier Sports across their digital and broadcast platforms.”
Premier Sports CEO Richard Sweeney added: “We are thrilled to partner with STV as we look to continue growth across our three channels with ever increasing sports content.
“The addition of FreeSports to the STV Player is a welcome boost for fans of the channel and will be a huge hit with users of the STV Player.”