Christmas TV advertising spend is expected to drop by 1 per cent year on year, according to forecasts by the Advertising Association and WARC.
While overall ad spend across media is predicted to rise by 4.7 per cent to reach £6.76 billion in Q4, traditional TV advertising is projected to fall by 2.4 per cent to £1.18 billion.
However, 15.4 per cent growth is expected for VoD ad spend, reaching £128.4 million. This means overall TV ad spend will be down 1 per cent to £1.4 billion.
Online video spending is also expected to grow this quarter, with a 21.2 percent rise taking the total to £834.5 million.