Pixability has unveiled PixabilityONE, a data science-powered software platform for running campaigns across YouTube, Facebook, Instagram and Connected TV (CTV).
PixabilityONE can be used by brands and agencies as a self-service solution, and is also deployed for all campaigns that Pixability manages (including Puma, Ford, KIND, L’Oreal and Bose).
eMarketer has estimated that YouTube, Facebook, Instagram and CTV will represent over 75 per cent of the ad market for video next year. PixabilityONE provides a unified view of campaigns across those channels.
The platform includes Audience Builder for audience targeting, the Campaign Optimisation Engine (COE) for performance optimisation, and a 24/7 reporting interface that details results across all platforms.
Audience Builder provides a single interface for establishing targeting parameters and includes pre-bid campaign brand-safety/suitability filtering, vertical level benchmarks to help with planning, AI-built stock audiences to launch campaigns faster, and a creative library to host video ads.
The PixabilityONE Dashboard additionally allows brands and agencies to manage video reporting holistically across multiple native platforms. According to the company, Pixability is the only platform that reports on results from YouTube, Facebook, Instagram and CTV all in one interface.
“One of the biggest challenges brands and agencies face today is the siloed management of video campaigns across the most important video platforms, resulting in missed opportunities and a failure to optimise,” said Pixability CEO David George. “Our market-first platform unifies campaign management all in one place, allowing marketers to better assess and allocate their investments to maximise results.”
“Using PixabilityOne to execute – and ultimately optimise – our cross-platform video ad campaigns enables us to connect with consumers at every stage in their journey with our brand, ultimately leading us to achieve the greatest impact,” added Puma head of marketing planning, global marketing, Hermann Hassenstein.