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Advertising technology: A TVBEurope explainer

Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology

Advertising has been part of the broadcast experience since the world’s first TV commercial aired on a local New York TV station on 1st July, 1941.

Eighty years later the industry is still going strong, despite the impact of the pandemic.

As you’d expect, the technology around TV advertising has changed and developed somewhat since that ad for Bulova watches aired.

At times it’s hard to keep up with all of that change and the new terminology it heralds.

TVBEurope sat down with our resident adtech expert, Justin Gupta, head of broadcast partnerships, UK and Ireland, at Google, to try and decipher what it all means.

You can read our interview with Justin in the August issue of TVBEurope.