Veset is launching a new ad-insertion platform that places the advert into a live broadcast feed without disrupting the content.
Veset AdWise enables users to place contextual and relevant advertising alongside the live feed without directing the viewer away from the content. It uses ad-insertion technology built on AWS for dynamic ad integration for a personalised viewing experience where live advertising doesn’t hide the live feed.
Other key features of the platform include:
- Seamless integration with live streams including linear TV, AVoD, and FAST channels amongst others.
- Dynamic squeezing technology for ad insertion without disrupting the live content feed.
- Contextual ad placement and increased monetisation prospects.
- Enhanced viewer experience with the removal of traditional ad breaks.
- Customisable and flexible features for a range of broadcasting needs.
- Boosted ad value and revenue due to ads displayed alongside content.
The platform can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company.
“The industry is changing with unprecedented effect, and as a result, we are seeing extreme changes in consumer habits and data,” explained Veset CEO Gatis Gailis.
“With ad technology like Veset AdWise, broadcasters and advertisers in the industry can look towards a direct-to-consumer focused future that benefits all evolving elements from linear TV, AVoD, and FAST channels amongst others. The industry might be changing, but ad tech is catching up really fast.”
