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New Brightcove Player receives broad support from the video ecosystem

Brightcove’s suite of products has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player span advertising, analytics, and quality of service.

Brightcove’s suite of products has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player span advertising, analytics, and quality of service, and include Adobe Analytics, Adways, Akamai, AOL Platforms, Chartbeat, comScore, Conviva, DoubleClick, FreeWheel, Google Analytics, IRIS.TV, LiveRail, Mediametrie, Nice People at Work, Nielsen, SpotXchange, Videoplaza, and YuMe.

“As the fastest, most flexible player on the market, the new Brightcove Player is the industry leading video player,” said Mike Green, VP of marketing for media at Brightcove. “Complementing that with support from the most important third party technologies in the ecosystem positions it as the most powerful video player solution for publishers and distributors across the globe.”

First introduced in September during the launch of Brightcove Perform, the new Brightcove Player is the fastest loading player on the market today, according to head-to-head comparisons, the company claims. The Player also supports HLS across all major mobile and desktop platforms.

Users can take advantage of a host of plugins developed specifically for Brightcove, as well as extensive contributions of the open source Video.js community.

“Part of Akamai Media Analytics’ ability to help businesses understand their entire media workflow from ingest to device on both the client and server side is having player-level integrations with the top solutions in the market,” said John Bishop, VP and CTO, media, at Akamai. “Supporting this latest player innovation is an important touchpoint in our deep relationship with Brightcove.”

“Speed and performance are key elements of the new Brightcove Player,” said Simon Jones, VP of marketing at Conviva. “Brightcove’s technology combined with Conviva’s real time big data processing platform will give publishers a prime opportunity to deliver an engaging TV-quality experience to their audiences.”

“comScore is excited to partner with Brightcove to help publishers understand online audiences and their viewing habits to deliver maximum value to advertisers,” said Kelly Barrett, VP of partnerships at comScore. “Our partnership with Brightcove extends our commitment to enable easy and seamless deployment of video measurement through comScore validated Media Essentials, Digital Analytix, and Video Metrix in the continuously fragmenting online ecosystem.”

“Empowering FreeWheel’s premium publisher clients to deliver the best user experience will help them effectively engage and monetize their audiences,” said Amy Pisano, VP, enterprise solutions at FreeWheel. “Addressing the complexities of a fragmented audience is a significant challenge of today¹s evolving ecosystem and the new Brightcove Player’s support of all major mobile and desktop platforms makes it a powerful integration.”

“The enhanced user-experience, interaction and personalisation capabilities that are made available by our Adaptive Stream Technology, through the new Brightcove Player, made it an imperative integration priority,” said Robert Bardunias, co-founder of IRIS.TV. “As more brands look to personalization as a key driver of growth in 2015, the Brightcove Player with Adaptive Stream will establish a standard for responsive flexibility, personalisation and stability.”

“Publishers count on LiveRail to safely and smartly monetise their inventory while maintaining a superior user experience,” said Punit Sarin, product manager at LiveRail, a Facebook company. “Enabling LiveRail in the context of Brightcove’s premium playback experience supports our efforts and is a winning investment for our shared partners.”

“Both of our companies are laser focused on utilising the best new technologies for publishers to achieve great video experiences,” said Ferran Gutierrez, CEO at Nice People at Work. “Integrating with the Brightcove Player and Perform is a win for all parties involved allowing Brightcove customers to get Youbora Real Time QoE information in a matter of minutes.”

“Publishers and advertisers care about performance in many senses of the word,” said Mike Shehan, CEO of SpotXchange. “The integration between SpotXchange and the Brightcove Player delivers on that promise for our joint customers.”

“Brightcove has always been a key partner for Videoplaza and the success of our joint customers in monetizing video has reflected this to date,” said Sorosh Tavakoli, GM at Videoplaza. “Integrating into Brightcove Perform ensures this will continue in the future as we support our joint customers in maximising the potential of their audience.”