Ooyala is powering live and VoD content across all digital devices for TV3, Ireland’s largest commercial television broadcaster. TV3 uses the video analytics and Discovery solution from Ooyala as well as its ad serving technology to maximise engagement and revenue from its over-the-top offering.
Ooyala now powers the online content for two live channels, TV3 and 3e, as well as 3player, the domestic catch-up TV experience from TV3. In tandem with Ooyala, TV3 also partnered with two Dublin based companies, DV4 and Axonista, to build an experience for its 3player audience regardless of the device they’re on. A new player for 3player is due for release later this year.
With Ooyala, TV3 can now see the full scope of how its audience is engaging with its content across all experiences. Using Ooyala Discovery, its content recommendation technology, TV3 is delivering personalised experiences for every viewer, with the aim of keeping its audience engaged longer, also boosting CPMs and revenue.
Brendan McGillicuddy, digital development manager of TV3 Group said, “We look forward to working with Ooyala as they have proven themselves not only as a leader in video analytics and content recommendation, but also in advertising and monetisation. We see great value having our video delivery and advertising technology from the same innovative provider; not only for the benefits gained through their analytic capabilities but also having support and professional services under one roof.”
“TV3 is a great example of how progressive broadcasters are thinking strategically about the future of their business as TV migrates across a fragmented device landscape,” added Rags Gupta (pictured), general manager of EMEA of Ooyala. “They understand the huge scale of the online opportunity, and the importance of optimising revenue and advertising campaigns through the new kinds of audience measurement that Ooyala provides.”