Civolution has announced that its SyncNow Automatic Content Recognition (ACR) and realtime ads platform will offer TV synced contextual multi-screen advertising during the FIFA World Cup.
SyncNow allows advertisers to place digital advertisements simultaneously when key events are happening on TV. During turning points of the game – beginning, end, half time, or when a goal is scored – SyncNow sends a signal to programmatic bidding platforms to deliver targeted and contextually relevant ads on viewers’ smartphones, laptops or tablets. These ads run instantly as the event happens on TV.
The live event triggers solution is an extension of Civolution’s SyncNow TV-synced Ads product, which enables real-time multi-platform synced advertising.
This technology solution will enable advertisers to “own” key moments during World Cup football matches, and engage in real time with their target audiences across the most social media sites, mobile apps and websites.
Alex Terpstra, CEO, Civolution, commented: “At a time when advertising budgets are shifting from TV to digital, and real-time context is getting increasingly important to advertisers, SyncNow Ads offers a solution enabling TV and digital to leverage each other’s natural strengths. At the same time, live event ad triggers offer a wealth of creative opportunity for advertisers to adjust their brand message to their targeted audience at the right moment in the right context.”