Simplestream, provider of live and live-to-VoD services to UK and international broadcasters, has joined Facebook ‘s Video Publishing Partner programme, giving broadcasters and media owners the ability to publish any of their video content across Facebook.
Simplestream has developed its Media Manager solution to allow its customers to push live, edit in real time and syndicate their videos natively on Facebook and other third party websites. Simplestream’s customers include Scripps, Turner Broadcasting, Discovery, At The Races, Racing UK and QVC.
The ability to syndicate video as quickly as possible has become an important tool for broadcasters and media owners to communicate and market to their target audience to raise social awareness, generate content engagement and revenue. Recent research from analyst TDG reports that more than half (55 per cent) of adult social network users chat with their friends about TV shows at least a couple of times per year, while 35 per cent do so monthly, and 19 per cent do so daily.
Dan Finch, commercial director commented, “Simplestream are proud to join Facebook’s Video Publishing Partner programme, which recognises our ability to help broadcasters and other media owners to publish to the biggest social media platform in the world. Our live editor is optimised for sport, news and any ‘event’ programming and is a natural evolution for our Media Manager that is currently the home to over 500,000 of our customer videos. Our Facebook integration simplifies the process of broadcast video to web and social media with minimal delay for our customer base as part of a unified workflow.”
Facebook has a community of nearly 1.5 billion people, and shared earlier in the year that the platform was receiving about four billion video views a day.
Additionally, the company previously announced that more than 50 per cent of people on Facebook in the UK watch at least one video every day on the platform.