Internet advertising surpassed TV for the first time ever in 2015, according to the latest European Audiovisual Observatory (OBS) report.
The research found that internet advertising accounted for 33 per cent of the entire ad market throughout the year.
However, OBS said that TV is ‘holding strong’ despite the boom, notching an increased annual advertising revenue of two per cent between 2011 and 2015.
The research found that newspapers and magazines suffered the most following internet growth, falling 26 per cent and 27 per cent respectively.
Other categories measured included cinema, outdoor and radio, which were broadly flat across the 2011-2015 period.