German TV ad revenue to slow in 2017

Broadcasters are battling changing viewing habits
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TV advertising revenue in Germany is forecast to fall to its slowest rate since 2011.

According to the Association of Commercial Broadcasters and Audiovisual Services in Germany (VPRT) net TV advertising revenue is expected to grow by just 1.1 per cent this year to €4.6 billion.

The VPRT says there is rapid growth in new media such as adverts shown on videos watched online.

Overall, audiovisual advertising revenue is forecast to rise by 2.9 per cent to €5.9 billion, the VPRT said.

Paid audiovisual content, including Pay-TV and video on demand, is forecast to show far stronger growth, gaining 12.5 per cent to €3.7 billion.