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Coincidentally, the UK’s free live and on‑demand streaming platform, Freely, surpassed two million monthly active users and recorded its biggest viewing day since launch...
The changes support Barb's aim to ensure the measurement and reporting of linear, streaming and video-sharing audiences is future ready
The appointment of former COO Baxter comes at what Barb said is an "auspicious moment" for the company as it builds on years of...
The company's latest report reveals live TV still accounts for 45 per cent of viewing, with streaming accounting for 38 per cent
2025 saw viewing figures across the 16-34 group pass the tipping point with streaming reaching 53 per cent
Building on a record-breaking September, Channel 4 delivered its best-ever week for views alongside market-leading linear success
Findings from the company's latest survey suggest users are moving from ad-free to ad-supported subscriptions, with limited churn also reported
The company has chosen 200 of the most-watched YouTube channels to become part of its regular audience reporting, including Peppa Pig; sports, news, entertainment...
Disney+ saw the biggest increase in terms of the number of homes subscribing to its AVoD tier, up from 1.5 million in Q4 2024...
Barb will become the first TV joint-industry measurement system in the world to incorporate YouTube viewing
The report included an ad tier estimate for Netflix, Disney+ and Amazon
TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...
The growth figures come ahead of a relaunch in March, which will unify the Channel 5 brands under the parent name, 5
The report shows a 6.6 per cent year-on-year increase, reaching 20 million homes for the first time since the organisation began collecting data
According to reports, the company has met with UK ratings body Barb about tracking ads on its streaming service, Apple TV+
BARB data shows the broadcaster is growing its audience while migrating viewers to streaming
Almost all of the global streamers saw a decrease in UK subscribers during Q4 2023, apart from Paramount+, which could have benefited from the...
The technology will enable Barb to better deduplicate content and accelerate reporting from seven days to three days, said the companies
Whistle-to-whistle TV set audience for the final (11:03 - 13:05) reached 13.3 million across BBC One, BBC iPlayer, ITV and ITVX, said BARB.
BARB is the first industry-owned audience currency in the world that Netflix has joined. The board will now report daily Netflix viewing from 1...
The aim of the consultation is to establish an industry-wide consensus on what is meant by television-like content, said BARB
However, Disney Plus and Apple TV Plus bucked the trend with both adding subscribers during Q2
Number of homes subscribing to two or more SVoD services rose to 12.4 million homes (43.3 per cent) in Q4 2021
Channel 5's share of viewing increased by 5 per cent year-on-year
From Monday, BARB will begin reporting viewing figures for SVoD and video-sharing platforms into its daily reporting to the television and advertising industry
"Collecting smartphone data from our panel means that we can now report on people rather than devices," said BARB.
Organisation's audience panel is set to undergo its biggest expansion in 40 years
An additional 3 millions households have signed up to an SVoD since Q3 2019 according to BARB's report
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
BARB releases its Viewing Report 2020
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
"Approaching the amounts that we usually see over Christmas"
News
14.27 million UK homes hold a subscription to at least one of Netflix, Amazon Prime Video or Now TV
Measures total three-screen viewing
Exclusive deal with Sky Sports said to be driving fans away
Chief executive of BARB Justin Sampson explains how the company continues to futureproof in the face of a fragmenting TV industry
Number of homes with two or more SVoD services rose by 32 per cent in the past year
BARB said it is preparing for the challenge of reporting television viewing over the next decade
Enables broadcasters and operators to more accurately measure reach across multiple devices
11.6 million UK households now have Netflix, Amazon or NOW TV
Will begin producing daily audience figures for those watching on TV sets, tablets, PCs and smartphones
Latest BARB findings suggest an increase in traditional TV viewing compared to the 2016/17 season