Media Consumption
Barb to measure YouTube TV viewing for the first time
Barb will become the first TV joint-industry measurement system in the world to incorporate YouTube viewing
barb
Media Consumption
Barb: UK SVoD growth ‘largely flat’ in fourth quarter
The report included an ad tier estimate for Netflix, Disney+ and Amazon
Adtech
Measuring the impact of AVoD
TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...
Media Consumption
Festive period helps My5 reach record growth
The growth figures come ahead of a relaunch in March, which will unify the Channel 5 brands under the parent name, 5
Media Consumption
Barb: UK SVoD breaks 20 million barrier
The report shows a 6.6 per cent year-on-year increase, reaching 20 million homes for the first time since the organisation began collecting data
Media Consumption
Apple ‘preparing to take a bite out of AVoD market’
According to reports, the company has met with UK ratings body Barb about tracking ads on its streaming service, Apple TV+
Media Consumption
Channel 4 streaming growth outpaces rivals
BARB data shows the broadcaster is growing its audience while migrating viewers to streaming
Media Consumption
Barb: Q4 2023 sees drop in SVoD subscriptions as UK households tighten purse strings over festive period
Almost all of the global streamers saw a decrease in UK subscribers during Q4 2023, apart from Paramount+, which could have benefited from the...
Media Consumption
MetaBroadcast to employ Gracenote metadata and identifiers to speed up TV ratings reporting
The technology will enable Barb to better deduplicate content and accelerate reporting from seven days to three days, said the companies
Media Consumption
England’s World Cup Final defeat scores almost 15 million viewers
Whistle-to-whistle TV set audience for the final (11:03 - 13:05) reached 13.3 million across BBC One, BBC iPlayer, ITV and ITVX, said BARB.
Media Consumption
Netflix signs up to BARB
BARB is the first industry-owned audience currency in the world that Netflix has joined. The board will now report daily Netflix viewing from 1...
Media Consumption
BARB launches consultation on reporting on ‘television-like’ content on video sharing platforms
The aim of the consultation is to establish an industry-wide consensus on what is meant by television-like content, said BARB
Media Delivery
Unsubscribe: UK viewers continue to drop streaming services says BARB
However, Disney Plus and Apple TV Plus bucked the trend with both adding subscribers during Q2
Media Delivery
BARB: Number of UK households with access to SVoD services hits 19 million
Number of homes subscribing to two or more SVoD services rose to 12.4 million homes (43.3 per cent) in Q4 2021
Media Consumption
BARB: Channel 5 was 2021’s highest-gaining terrestrial channel
Channel 5's share of viewing increased by 5 per cent year-on-year
Media Consumption
BARB prepares for “defining moment” in ratings reporting
From Monday, BARB will begin reporting viewing figures for SVoD and video-sharing platforms into its daily reporting to the television and advertising industry
Media Consumption
BARB adds smartphones to four-screen viewing data
"Collecting smartphone data from our panel means that we can now report on people rather than devices," said BARB.
Media Consumption
BARB to significantly increase audience reporting sample
Organisation's audience panel is set to undergo its biggest expansion in 40 years
Media Delivery
BARB: 60 per cent of UK households have SVoD subscription
An additional 3 millions households have signed up to an SVoD since Q3 2019 according to BARB's report
Media Consumption
Can we really rely on TV ratings?
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
Media Consumption
BARB: Boomers begin to embrace SVoD services
BARB releases its Viewing Report 2020
Business
TV ad spend to suffer 46.6% decline in Q2
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
Data Centre
BARB: TV set viewing on the rise amid COVID-19
"Approaching the amounts that we usually see over Christmas"
News
Data Centre
BARB: UK SVoD penetration surpasses 50 per cent for the first time
14.27 million UK homes hold a subscription to at least one of Netflix, Amazon Prime Video or Now TV
TVBEverywhere
BARB rolls out viewing figures for multiple screens
Measures total three-screen viewing
TVBEverywhere
Formula One UK viewership in the pits
Exclusive deal with Sky Sports said to be driving fans away
Features
Measuring the race for viewers
Chief executive of BARB Justin Sampson explains how the company continues to futureproof in the face of a fragmenting TV industry
Data Centre
Timeshifting sees biggest growth in four years says BARB
Number of homes with two or more SVoD services rose by 32 per cent in the past year
Business
BARB issues tender for its two main research contracts
BARB said it is preparing for the challenge of reporting television viewing over the next decade
TVBEverywhere
Simplestream integrates Project Dovetail across delivery platforms
Enables broadcasters and operators to more accurately measure reach across multiple devices
TVBEverywhere
UK SVoD subscriptions increased 20 per cent in 2018
11.6 million UK households now have Netflix, Amazon or NOW TV
Content
BARB begins measuring multiple-screen viewing
Will begin producing daily audience figures for those watching on TV sets, tablets, PCs and smartphones
TVBEverywhere
Premier League scores rise in TV viewing figures
Latest BARB findings suggest an increase in traditional TV viewing compared to the 2016/17 season
Data Centre
Most watched TV programmes in the UK 2018 revealed
Programmes with the highest number of views per episode each month have been named
Business
BARB to begin reporting number of viewers across multiple screens
Organisation will report on figures across four screens from September
Data Centre
UK viewers watch over a billion minutes online each week
New report by BARB looks at online viewing habits
TVBEverywhere
Sky to revise audience measurement
Current system means broadcasters and pay-TV companies are 'underselling themselves'
Business
BARB issues first TV Player Report
The Broadcasters’ Audience Research Board (BARB) has released its first TV Player Report, a joint-industry, audited measure of online TV viewing, designed to meet...
News
Opinion
How will Project Dovetail transform the broadcast industry?
With BARB (Broadcaster’s Audience Research Board) announcing that they will be publishing their TV Player report this September, what particularly interests us at TVPlayer...
News
Business
BARB releases new Viewing Report
BARB (Broadcasters’ Audience Research Board) has released its second Viewing Report, which provides a review of the way people are watching television and how...
News
Business
UKTV reveals impressive ratings growth
A belated Christmas present arrived for UKTV this week with official BARB data detailing how the network grew its total share of the advertising...
Business
A Year in the Life of TV and Twitter
Kantar Media provides an in-depth look at the relationship between what we say and read about on Twitter and what we watch in the...
News