Barb: UK SVoD breaks 20 million barrier
The report shows a 6.6 per cent year-on-year increase, reaching 20 million homes for the first time since the organisation began collecting data
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The report shows a 6.6 per cent year-on-year increase, reaching 20 million homes for the first time since the organisation began collecting data
According to reports, the company has met with UK ratings body Barb about tracking ads on its streaming service, Apple TV+
BARB data shows the broadcaster is growing its audience while migrating viewers to streaming
Almost all of the global streamers saw a decrease in UK subscribers during Q4 2023, apart from Paramount+, which could have benefited from the...
The technology will enable Barb to better deduplicate content and accelerate reporting from seven days to three days, said the companies
Whistle-to-whistle TV set audience for the final (11:03 - 13:05) reached 13.3 million across BBC One, BBC iPlayer, ITV and ITVX, said BARB.
BARB is the first industry-owned audience currency in the world that Netflix has joined. The board will now report daily Netflix viewing from 1...
The aim of the consultation is to establish an industry-wide consensus on what is meant by television-like content, said BARB
However, Disney Plus and Apple TV Plus bucked the trend with both adding subscribers during Q2
Number of homes subscribing to two or more SVoD services rose to 12.4 million homes (43.3 per cent) in Q4 2021
Channel 5's share of viewing increased by 5 per cent year-on-year
From Monday, BARB will begin reporting viewing figures for SVoD and video-sharing platforms into its daily reporting to the television and advertising industry
"Collecting smartphone data from our panel means that we can now report on people rather than devices," said BARB.
Organisation's audience panel is set to undergo its biggest expansion in 40 years
An additional 3 millions households have signed up to an SVoD since Q3 2019 according to BARB's report
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
BARB releases its Viewing Report 2020
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
"Approaching the amounts that we usually see over Christmas"
News14.27 million UK homes hold a subscription to at least one of Netflix, Amazon Prime Video or Now TV
Measures total three-screen viewing
Exclusive deal with Sky Sports said to be driving fans away
Chief executive of BARB Justin Sampson explains how the company continues to futureproof in the face of a fragmenting TV industry
Number of homes with two or more SVoD services rose by 32 per cent in the past year
BARB said it is preparing for the challenge of reporting television viewing over the next decade
Enables broadcasters and operators to more accurately measure reach across multiple devices
11.6 million UK households now have Netflix, Amazon or NOW TV
Will begin producing daily audience figures for those watching on TV sets, tablets, PCs and smartphones
Latest BARB findings suggest an increase in traditional TV viewing compared to the 2016/17 season
Programmes with the highest number of views per episode each month have been named
Organisation will report on figures across four screens from September
New report by BARB looks at online viewing habits
Current system means broadcasters and pay-TV companies are 'underselling themselves'
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