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BARB issues tender for its two main research contracts

BARB said it is preparing for the challenge of reporting television viewing over the next decade

BARB has issued the tender for the organisation’s two main research contracts: audience measurement panel and data publication, and survey design and methodology.

The new contracts will begin in 2023 and run for an initial period of six years. BARB will also invite tenders for a panel set-up recruitment contract, which will be specified in line with the winning bid for the audience measurement panel and data publication contract.

The invitation to tender comes as BARB prepares for the challenge of reporting television viewing over the next decade. The organisation said it expects the next 10 years to include further development of SVoD services, the impact of 5G mobile networks, a need to monitor existing technologies such as smart watches, augmented reality apps and virtual reality headsets, and be aware of technologies that are yet to be developed.

Justin Sampson, BARB’s chief executive, said: “We now deliver multiple-screen viewing figures through the Dovetail Fusion method. Our focus on this landmark development meant we chose to go into extra time on contracts at the heart of our television audience measurement services. We can now plan further developments of our service across the next decade from a position of strength.

“Our vision is to have the versatility to track the technologies that media companies will use to reach viewers throughout the 2020s. This tender process will ensure we are working with research agencies that are best-equipped to deliver solutions for this challenge in the decade to come.”

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