Barb has published the results of its latest Establishment Survey showing more than 20 million homes have access to an SVoD service.
The Q2 2024 data revealed 68.7 per cent of UK homes had access to a subscription video-on-demand (SVoD) service during the period, breaking the 20 million barrier for the first time. Q2 marked an increase over the previous quarter’s 19.5 million, which equated to 67.9 per cent.
According to the report, the number of homes on the Netflix ad tier showed continuing growth, up from 2.12 million (7.4 per cent) in Q1 to 2.78 million (9.5 per cent). The Disney+ ad tier, which reached its eighth month at the end of the quarter, averaged 820k homes.
Doug Whelpdale, head of insight at Barb, said: “More than 20m UK homes have access to an SVoD service for the first time since Barb began collecting data in 2014. This figure is 1.25m higher than in Q2 2023 – a 6.6% increase. The number of homes with two or more services also tipped to 14m (48%) for the first time. Building on strong growth in Q1 all services on the tracker saw a quarterly increase in the number of homes with access. Netflix added just under 0.9m homes since Q4 2023, while Amazon gained almost 1.3m in the first half of 2024. The challenge will be to maintain this momentum. Q3 2024 will be a key test to see if the pure-play VoD services can avoid the plateaus of the last three years, but 2024 appears to be going well for these services so far.”
The strongest growth figures were shown as Netflix at 17.1 million (58.6 per cent) up from 16.7 million (58 per cent) and Amazon Prime Video which climbed to 13.7 million homes (46.7 per cent) from Q1’s 13 million (45.3 per cent).
Streaming services with a household penetration greater than 5 per cent are reported.
