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BARB to significantly increase audience reporting sample

Organisation's audience panel is set to undergo its biggest expansion in 40 years

BARB is to increase its UK audience sample from 5,150 homes to 7,000 homes, the largest-ever increase since the organisation’s launch in 1981.

BARB has appointed Kantar to install new metering technology which will it says will help enhance its services further with the launch of audience figures for SVoD services and video-sharing platforms.

The organisation plans to start reporting content ratings and aggregate-level viewing for streaming services such as Netflix, Amazon Prime Video and Disney Plus in 2021.

BARB has also re-appointed Kantar to maintain the collection of a census-level count of viewing to BVoD services, which it says complements its panel data that reveals how different types of people watch these streaming services.

“We are also delighted to commit to a step-change in the size of our representative panel of UK homes as a result of operational improvements put forward by Kantar and RSMB during a rigorous tender process,” said BARB chief executive Justin Sampson. “Their experience of working with all of our industry stakeholders will ensure service enhancements are delivered while we maintain our reliable and robust daily reporting of television audiences.”