In the latest edition of its Establishment Survey, BARB says the UK has seen another drop in streaming households.
The Establishment Survey enables BARB to understand the characteristics of UK households, part of ensuring that its daily reporting of television audiences is representative of the whole population.
In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a drop of 382,000, or almost 2 per cent, from 19.57 million in Q1 2022.
Netflix, Amazon Prime Video and NOW all saw drops in the number of UK homes with access to their services during the second quarter of the year:
- 17.08 million homes (60 per cent) had access to Netflix in Q2, down 206,000, or just over 1 per cent, from 17.29 million in Q1.
- 12.76 million homes (45 per cent) had access to Amazon Prime Video in Q2, a decrease of 589,000, or 4 per cent, from 13.35 million in Q1.
- 2.07 million homes (7 per cent) had access to NOW in Q2, a decline of 64,000, or almost 3 per cent, from 2.13 million in Q1.
However, according to BARB Disney Plus and Apple TV Plus bucked that trend, with both seeing rises in the number of UK households subscribing.
- 6.62 million homes (23 per cent) had access to Disney Plus in Q1, an increase of 91,000, or just over 1 per cent, from 6.53 million in Q1.
- 1.61 million homes (6 per cent) had access to Apple TV Plus in Q1, up 43,000, or almost 3 per cent, from 1.57 million in Q1.
Justin Sampson, BARB’s chief executive, said: “Our latest data confirm other sources which have reported declining subscription levels for SVoD services during the first half of 2022. We don’t ask households why they choose to add or drop subscriptions, although the sharp increase in energy prices in March/April must have been a catalyst for people to review all their monthly outgoings. The numbers show SVoD services aren’t immune as households work hard to make ends meet.”
