Simplestream has announced it has integrated BARB’s Project Dovetail audience measurement across its delivery platforms.
The integration means participating broadcasters and operators can more accurately measure reach across multiple devices in order to understand their audience and potentially increase advertising, carriage and subscription revenues.
“By supporting BARB’s Dovetail measurement solution, we can enable our customers to better measure full viewership and reach in the UK market, however and wherever content is viewed,” said Dan Finch, chief commercial officer of Simplestream.
“The combination of this data with our cost-effective, flexible and leading time-to-market solutions, means that UK broadcasters looking to deploy streaming and OTT services have a more compelling reason than ever to deploy our Simplestream platforms.”
