According to new figures from BARB, the UK’s television audience measurement currency, the number of UK households with access to a subscription video-on-demand (SVOD) service has hit 19 million for the first time.
BARB’s Establishment Survey for Q4 2021 states that number has now reached 19.1 million (66.9 per cent of households), up from 18.7 million homes (65.8 per cent) in the previous quarter.
Netflix, Amazon Prime Video and Now TV all saw small quarterly gains, with Disney Plus showing the largest increase in the number of homes with access to its service, up almost 5 per cent on Q3 2021 to 5.5 million.
Some 16.8 million homes had access to Netflix in Q4 2021 said BARB, an increase from 16.7 million the previous quarter, while 12.6 million homes had access to Amazon Prime Video, a growth from 12.5 million in Q3 2021. Now TV also saw an increase, adding 100K new homes in Q4.
BARB added that the number of homes subscribing to two or more SVoD services rose to 12.4 million homes (43.3 per cent) in Q4 2021, up from 12.3 million homes (43.1 per cent) in Q3.