In the latest edition of its Establishment Report looking at SVoD subscriptions in the UK, Barb has revealed 18.8 million UK homes (65.4%) had access to a subscription video-on-demand (SVoD) service in Q4 2023, a decrease from 19.3 million (67.3%) in Q3 2023.
However, the figure does match the 18.8 million homes Barb reported in Q2 2023.
According to Barb, Netflix’s advertising tier has reached 1.45 million (5.1% of homes), with the streamer now in 16.3 million UK homes (56.7%), down from 16.7 million (58.2%) in Q3.
Elsewhere, almost all of the global streamers saw a decrease in UK subscribers during Q4 2023, apart from Paramount+, which could have benefited from the Frasier effect as it reached 1.99 million UK homes (6.9%) compared to 1.93 million (6.7%) in Q3.
Doug Whelpdale, head of insight at Barb said: “The latest data from our Establishment Survey show access to pure-play VoD services dropped slightly in Q4 last year.
“The proportion of homes with two or more services also slipped back compared to Q3, dipping from 13.3 million (46.4%) to 12.8 million (44.7%) in Q4. As they continue to battle it out in the UK viewing ecosystem, the festive period proved a competitive time. Families may have prioritised festive spending at a time when the broadcaster offering is strong. And mostly free.”
