Media Consumption
Comscore expands Predictive Audiences ad targeting to UK, Germany
According to Comscore, it is the first time such technology has been launched in Europe
audience measurement
Media Consumption
Can we really rely on TV ratings?
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
Media Consumption
UKTV Play reports 27 per cent viewer increase during lockdown
Network seeing big gains in viewers aged 16-34
TVBEverywhere
Nielsen to begin measuring esports viewership
Nielsen will begin measuring viewership of esports events, offering deeper insights into the audience
TVBEverywhere
Roku, Innovid partner on new TV measurement tool
Aims to quantify reach and frequency across linear and OTT inventory
TVBEverywhere
Simplestream integrates Project Dovetail across delivery platforms
Enables broadcasters and operators to more accurately measure reach across multiple devices
TVBEverywhere
OTT subscribers are heading back to the living room
Number of hours viewers watch video on a TV has risen for the first time since 2014
Content
BARB begins measuring multiple-screen viewing
Will begin producing daily audience figures for those watching on TV sets, tablets, PCs and smartphones
TVBEverywhere
TV Time launches global audience analytics platform
TVLytics viewing measurement solution works across all over-the-top (OTT) platforms
Content
TAPE Consultancy launches content evaluation service
App.Dex assesses audience potential of scripted projects
Business
BARB to begin reporting number of viewers across multiple screens
Organisation will report on figures across four screens from September
Business
New consortium looks at developments in measurement and data
Sky Media, Adobe, TVbeat, Alphonso join forces
Business
FreeWheel Council for Premium Video Europe launches Measurement Matrix
Provides an overview of audience and verification metrics for the premium video industry
Analysis
Audience fragmentation and TV’s role
TVSquared's Daniel Gulick looks at IP tracking, optimisation and price points
TVBEverywhere
Two-thirds of millennials’ video consumption ‘not being measured’
Research by Omnicom Media Group agency, Hearts & Science
Production & Post
TVbeat debuts live census-based TV analytics
TVbeat, the cross platform real time TV audience measurement platform, has released its Live TV audience measurement module in Slovenia and Croatia
News
Business
GfK wins Morocco tender for electronic TV audience measurement
GfK has won a tender with Morocco’s joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco.