Comscore expands Predictive Audiences ad targeting to UK, Germany
According to Comscore, it is the first time such technology has been launched in Europe
Update your browser to view this website correctly. Update my browser now
According to Comscore, it is the first time such technology has been launched in Europe
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
Network seeing big gains in viewers aged 16-34
Nielsen will begin measuring viewership of esports events, offering deeper insights into the audience
Aims to quantify reach and frequency across linear and OTT inventory
Enables broadcasters and operators to more accurately measure reach across multiple devices
Number of hours viewers watch video on a TV has risen for the first time since 2014
Will begin producing daily audience figures for those watching on TV sets, tablets, PCs and smartphones
TVLytics viewing measurement solution works across all over-the-top (OTT) platforms
App.Dex assesses audience potential of scripted projects
Organisation will report on figures across four screens from September
Sky Media, Adobe, TVbeat, Alphonso join forces
Provides an overview of audience and verification metrics for the premium video industry
TVSquared's Daniel Gulick looks at IP tracking, optimisation and price points
Research by Omnicom Media Group agency, Hearts & Science
TVbeat, the cross platform real time TV audience measurement platform, has released its Live TV audience measurement module in Slovenia and Croatia
NewsGfK has won a tender with Morocco’s joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco.