Content-focused research company TAPE Consultancy is launching a new content evaluation service that assesses the audience potential of scripted projects.
App.Dex offers an objective assessment of the audience potential of scripted projects throughout the development process – from brief treatments and outlines, to full-blown scripts, or produced pilots.
The service draws on TAPE’s qualitative content research methodology and identified appeal drivers and identifies key strengths and weaknesses of a project as well as its marketing/promotional assets. It can be used on individual projects or across a portfolio to determine relative potential.
John Peek, TAPE’s joint managing director, said: “With the explosion of scripted content around the world, all vying to attract, and deliver local and increasing, global audiences, we believe this is an ideal time to launch this service, providing informed and valuable insights for anyone investing in content.”