This summer’s UEFA Euro 2020 championship reached an audience of 5.2 billion across both TV and digital.
According to UEFA, the final between England and Italy generated a live average audience of 328 million globally. In the UK, it was the most-watched TV event for 24 years and the most watched in Italy for nine years.
On average, matches during the tournament reached audiences of more than 100 million fans.
The event was shown by 137 broadcasters in 229 territories. In China, this year’s tournament saw the audience grow by 43 per cent compared to 2016, with a cumulative audience of 352 million. “The event saw more Chinese fans accessing matches through streaming services than through traditional TV. In the USA, audiences grew by 32 per cent with a cumulative TV audience of 87 million. India registered a growth rate of 229 per cent, and a cumulative audience of 107 million,” said UEFA.
“The incredible TV audience figures show the massive appeal that [the Euros] has, not only in Europe but worldwide,” said Guy Laurent Epstein, UEFA’s marketing director.
“The tournament has a global audience which continues to grow, in particular in North America and Asia, where the fanbase keeps expanding. We also note that there is an ever-increasing number of fans accessing matches through streaming services.”