Global investment firm H.I.G. Capital has completed the acquisition of media measurement and analytics firm Kantar Media from Kantar Group.
Financial details of the deal have not been announced.
Kantar Media provides insights into audience behaviour, advertising effectiveness, and media consumption patterns. The company operates in over 60 markets and offers a broad portfolio of solutions, including audience measurement, cross-media analytics, and media validation tools.
Patrick Béhar, CEO of Kantar Media, said, “With the transaction now complete, we are delighted to officially be part of the H.I.G. family. I would like to extend my thanks to H.I.G. for their confidence in our vision and the significant investment in our future. This milestone marks the beginning of an exciting new chapter, one where we will sharpen our strategic focus, reinforce our position as a fiercely independent authority in media measurement, and accelerate innovation on behalf of our clients, partners, and teams around the world.”
Nishant Nayyar, managing director at H.I.G., added, “Kantar Media has long been recognised as a foundational player in the global media ecosystem, providing mission-critical data and AI-powered analytics that drive strategic decision-making for its clients. With an evolving suite of data solutions and proprietary measurement capabilities, we believe the company is well-positioned under Patrick’s leadership to thrive as an independent organisation and accelerate its growth as a market leader in media measurement and advanced analytics.”
