The International Olympic Committee (IOC) has published the final report into this summer’s Games.
In total, the Games reached 5 billion viewers around the world or 84 per cent of the possible global audience with 460,000+ hours of coverage across broadcast and digital platforms.
There was a 25 per cent increase in the amount of coverage watched, with 28.7 billion hours of footage viewed around the world on Media Rights Holders’ (MRH) platforms. This meant every viewer watched on average nine hours of coverage, a 20 per cent increase on the previous Games, said the IOC.
In the home market of France, 95 per cent of the potential audience watched an average of 24 hours of coverage of the Olympic Games.
The report also revealed 95,000+ highlights of the Games were generated using artificial intelligence.
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Speaking about the report’s findings, IOC President Thomas Bach said: “Paris 2024 demonstrated the unprecedented global appeal of the Olympic Games. Working with our media rights-holder partners, more coverage was made available and watched than ever, in particular on digital and social media platforms.
“Engagement on social media platforms went through the roof, with a 290 per cent increase on the previous edition of the Games. Audiences are following and interacting with the Olympic Games like never before. These were [an] Olympic Games of a new era.”
The full report is available to read here.
