TVbeat, the cross platform real time TV audience measurement platform, has released its Live TV audience measurement module in Slovenia and Croatia.
Local broadcasters, international networks, agencies and advertisers will be able to utilise on TVbeat’s census TV audience measurement at the time of broadcast. Live data is available in two of TVbeat’s markets to both existing and future customers in a web-based tool, and by the end of the year TVbeat will roll out this solution in two other European markets.
“We are thrilled to be pioneering the TV audience measurement space. For the first time ever broadcasters have affordable real time feedback from a very large, census audience panel,” commented Laurence Miall D’Aout, TVbeat’s CEO. “They are able to see what is hot and what is not, while their shows are live and are able to react instantly. Changing the rundown of a show on the fly is no longer based on gut feeling, but on affordable factual data, gathered from hundreds of thousands of households in real-time.”
The Live interface provides users with the capability to track live performance of multiple channels at once, enabling competitor comparison. The solution requires no software installation on the client side and provides, TVbeat claims, an intuitive and self explanatory tool on all IP connected devices in a single web browser.