Conviva: European streaming adoption outpaces rest of world
Southern and Western Europe saw growth of 44 per cent and 34 per cent, respectively in Q4 2021
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Southern and Western Europe saw growth of 44 per cent and 34 per cent, respectively in Q4 2021
According to company's latest report, in Q2 2021 video start failures were down 12 per cent in Europe overall
Latest report also finds viewers are turning to connected TV devices and smart TVs to watch content
Aims to improve streaming video quality for end users
New figures from Conviva's State of Streaming report
Conviva finds 40 per cent increase in daytime viewing
Show broke records four times during final season
As streaming viewership continues to rapidly grow, more than half of viewers are watching on TV
Conviva report also highlighted issues around streaming quality and abandon rates
Intends to offer the first solution unifying real-time census-level streaming TV intelligence with content and audience intelligence from social media platforms
VideosConviva reports a 52 per cent jump in plays and 63 per cent growth in total viewing hours
Conviva reports that consumers are streaming more than ever, and growth continues to accelerate
UK, Germany, Austria, Norway see rise in Connected TV viewing
Majority of consumption through in-home devices according to new report from Conviva
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