Conviva has announced the acquisition of social video analytics provider Delmondo.
The company said it intends to use the acquisition to offer the first solution that unifies real-time census-level streaming TV intelligence from apps and the web with content and audience intelligence from social media platforms.
The solution, called Conviva Social Insights, will enable streaming TV publishers to create social video content and engagement using intelligence from Facebook, Instagram, YouTube, Twitter, and Snapchat.
“We’re ecstatic to welcome the Delmondo team and offer the industry’s most comprehensive video intelligence solution,” said Bill Demas, CEO of Conviva.
“With the launch of Conviva Social Insights, streaming TV publishers will be empowered with the intelligence needed to successfully distribute premium content on social platforms.”