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Connected TVs edge closer to smartphones as most popular way to stream

UK, Germany, Austria, Norway see rise in Connected TV viewing

A new report from Conviva and nScreenMedia has found streaming video on Connected TVs is now almost as popular as watching on smartphones.

According to The Secret Life of Streamers II, Connected TV streaming in the home has tripled since 2015 and has replaced the PC as the platform of choice for binge-watching.

The report says 52 per cent of video streamers are watching on smartphones, while Connected TV viewing has risen to 47 per cent. In contrast, viewing on tablets is now at 20 per cent and laptops/PCs at 29 per cent.

The average viewing session on Connected TVs is 77 minutes, twice the amount of time viewers spend watching streaming video on personal computers and mobile devices. 

Other key trends included within the report includes a significant increase in live streams within the home, up 19 per cent in 2016 to 36 per cent in 2017. 

Meanwhile, outside of the home 57 per cent of premium video viewed is consumed on iOS or Android devices. The UK and Norway prefer longer episodic content on their mobile device. Live (including linear) is strongly preferred on mobile in Germany, and also to a lesser extent in Spain.