audience engagement

UK viewers spending more on video but still ‘can’t find anything to watch’

According to TiVo, more than 57 per cent of viewers watch traditional broadcast television via an app, up from 52 per cent in 2025,...

Media Consumption

Survey: third of UK TV viewers only watch streaming services

According to Roku's VoD Evolution study, more than half of all TV viewing in the UK is ad-supported streaming

Media Consumption

Minfo: The app that makes TV ‘clickable’

Described as 'Shazam meets Linktree' for the broadcasting world, Minfo is pioneering a new way to bridge the gap between content and commerce through...

Media Consumption

YouTube’s World Cup content scores more than 200 billion views

YouTube content accumulated more than 200 billion views throughout the tournament, with a combined 27 million watching Spain beat Argentina in the final

Media Consumption

Report: The future of sport is multi-format, multi-channel offerings

In its Annual Global Sports Survey, Altman Solon suggests new approaches are needed for fan engagement as the sports rights landscape continues to evolve

Media Consumption

Barb reveals what we watched in 2025

The company's latest report reveals live TV still accounts for 45 per cent of viewing, with streaming accounting for 38 per cent

Media Consumption

The Olympic shift: how streamers are redefining sports viewing in Europe

Ampere Analysis' Daniel Monaghan explains how streaming services are challenging Europe's public service broadcasters for rights, audience, and content spend, marking a dramatic shift...

Media Management

Evergent launches AI-driven end-to-end monetisation platform

The expanded platform aims to power retention and multi-service growth for streaming, sports, and pay-TV, enabling bundle creation, optimising payments and providing AI-driven customer...

Media Consumption

Ofcom: YouTube overtakes ITV to become UK’s second most-watched service

During 2024, YouTube saw rises across numerous metrics, not just the traditional 16-34 year olds, with adults aged 55+ spending 11 minutes on the...

Media Consumption

Lionesses score most-watched television moment of 2025 with UEFA Women’s Euro win

The match peaked at 11.6 million on BBC One (59 per cent of all TV audiences)

Media Consumption

Report: UK daily mobile use overtakes TV watching hours for first time

The findings mark the first such shift in IPA TouchPoints 20 year history of monitoring media consumption among the British public

Media Consumption

How women’s sports are writing new rules of engagement

Women's sports are seeing a coordinated rise across live broadcasts, streaming, and digital platforms. Instead of gradual growth, it’s a rapid, worldwide acceleration. Operative's...

Eurovision Song Contest

Eurovision Song Contest 2025 has highest viewing share in over 20 years

The 69th Contest, staged in Basel, Switzerland, reached 166 million people across 37 public service media markets, said the EBU, 3 million more than...

Media Consumption

UKTV claims digital strategy success as U streaming service doubles views

UKTV said its FAST channels enjoyed a "successful" year with views almost doubling over the summer

Media Consumption

Festive period helps My5 reach record growth

The growth figures come ahead of a relaunch in March, which will unify the Channel 5 brands under the parent name, 5

Media Consumption

Opinion: Following the viewer’s journey

Matt Ross, chief analytics officer at SVoD viewing measurement company Digital i, explains why broadcasters and streamers continue to need timely and insightful audience...

Media Consumption

Channel 4 reaches streaming high

According to figures from BARB, almost half (47 per cent) of all Channel 4 16-to-34 viewing in October so far has come through streaming,...

Media Consumption

England’s last minute win scores biggest audience of the year

The figure eclipses the 18.4 million viewers who also tuned into ITV for England's game against Slovakia

Media Consumption

ITV scores biggest audience of any UK channel in 18 months thanks to England’s Euro struggles

The audience was ITV's biggest since the 2022 World Cup

Media Consumption

Channel 4 streaming growth outpaces rivals

BARB data shows the broadcaster is growing its audience while migrating viewers to streaming

Media Consumption

Freeview: Smart TV ownership now at 74 per cent

Freeview says it's sold more than enough TVs to entertain the combined populations of London, Manchester, Birmingham, Leeds and Glasgow

Media Consumption

Channel 4 renews partnership with ThinkAnalytics to personalise streaming experience

The companies have been working closely on A/B testing customer journeys across Channel 4 streaming, optimising the user experience and content offering for its...

Media Delivery

The producer economy: Has Piers Morgan sparked a shift away from linear TV?

Kathy Klingler, chief marketing officer, Brightcove, explains how TV producers can take control of their digital future to reach larger global audiences, have greater...

Media Consumption

UKTV Play saw 50 per cent increase in viewers during 2023

Views, active users and views per active user on UKTV Play increased year-on-year across every month in 2023, added the company

Media Consumption

Report: Real-time data and on-screen graphics key to retaining Gen Z viewers

Over half (56%) of those aged 18-25 said they find it challenging to watch content from traditional broadcasters due to horizontal content not being...

Media Consumption

MetaBroadcast to employ Gracenote metadata and identifiers to speed up TV ratings reporting

The technology will enable Barb to better deduplicate content and accelerate reporting from seven days to three days, said the companies

Media Consumption

How data ‘heartbeats’ are at the centre of DAZN’s customer experience

Stefan Kalcher, SVP data and analytics at DAZN, talks exclusively to TVBEurope about the streamer's use of data to enhance its customer experience

Media Consumption

‘Snackable’ highlights and social media help drive non-live sport consumption

In the UK, almost as many fans are watching sport live as are watching highlights, in Germany that figure reverses, with more watching highlights

Media Consumption

If a single picture is worth 1,000 words, how valuable is video?

Andre Torsvik, VP marketing strategy and planning at Vizrt Group, argues that for broadcasters worldwide the competitive environment is increasing and the number of...

Media Consumption

Lionesses’ victory breaks viewing records

The BBC's coverage of the Women's Euro 2022 final is the most-watched women's football match on UK television of all-time

Live Production

Engaging the fans: How media companies can use engagement to their advantage

With the new football season about to kick off and the Commonwealth Games taking place in Birmingham, Roger Franklin, general manager, full-time business unit...

Media Consumption

WBD: Linear sport channels see 10 per cent growth during first half of 2022

discovery+ has also seen sport video views more than double (149 per cent) and streaming minutes more than triple (213 per cent) compared to...

Media Consumption

161 million viewers tuned into Eurovision

Across the EBU's 34 measured markets, the event saw an increase of 7 million viewers compared to 2021

Media Consumption

CTV overtakes linear as Europeans’ preferred entertainment platform

In the UK, 72 per cent of ShowHeroes' respondents said they prefer CTV to linear, while in Germany the figure is 81 per cent,...

Media Consumption

Understanding the impact of content

TVBEurope hears from the organisers of a new taskforce and event looking at the social and cultural impact of content

Media Delivery

NativeWaves aims to enhance audience EXPerience

TVBEurope talks to the team at NativeWaves about their new platform which enables broadcasters and streaming services to give audiences the ability to dive...