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Paywizard launches AI-powered subscriber insight platform

Solution will see its official debut at IBC

Paywizard has announced the launch of Paywizard Singula, an AI-driven subscriber intelligence platform that aims to drive more precise customer engagement.

The solution utilises subscriber insights and artificial intelligence to reduce churn, grow average revenue per user (APRU) and more effectively acquire new customers.

Paywizard Singula uses automation to determine and execute each action, and then incorporates the result via a feedback loop that utilises machine learning to update the analytical models – generating ongoing insight into future recommendations on how to best to target individual subscribers.

“The notion that you can harness data to predict how likely a subscriber is to churn or their propensity to purchase a package is great, but what makes Paywizard Singula so unique and powerful is that it allows operators to accurately identify the best action to take next in real time – in other words, determine what activity or interaction will work to keep that customer happy, on-board and positive about their experience,” explained Bhavesh Vaghela, Paywizard’s chief executive.

“This action could be to offer a timely promotion, an informative communication, or even the decision to do nothing, depending on the recommendations provided within the Paywizard Singula platform.”

Paywizard Singula will see its official debut at IBC 2018, where visitors to the Paywizard booth (14.G27) can receive demonstrations of the new solution in action.