Warner Bros Discovery (WBD) has revealed its linear TV channels have seen a 10 per cent audience increase in the first half 0f 2022 compared to last year.
The broadcaster says it saw the increase across its linear channels in Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Romania, Spain, Sweden and the UK.
According to WBD, the growth is “particularly notable” when set against a 11 per cent decline in total television consumption across the industry so far this year.
Television audiences on Eurosport channels and sport on free-to-air are up in all major markets including France (23 per cent), Italy (19 per cent), Poland (18 per cent), Spain (46 per cent) and the UK (12 per cent).
Sports coverage on the channels, including Eurosport 1 and Eurosport 2, are also attracting more of the available viewers with an average 12 per cent rise in audience share, said the broadcaster.
discovery+ has also seen a rise in viewing, with unique streaming viewers increasing almost a quarter compared to 2021 across all services, including the Eurosport App, during the first half of the year.
Sport on discovery+ alone has seen a significant uplift (50 per cent) compared to the first half of last year, as video views more than doubled (149 per cent) and streaming minutes more than tripled (213 per cent).
During the first half of 2022, WBD has broadcast the Beijing Winter Olympics, Australian Open, and the French Open.
