TVBEurope is delighted to confirm that Arsenal FC's head of CRM, Mic Conetta, will be speaking at MediaTech 360, which takes place from the 20th-21st June.
A fireside chat will be hosted on Thursday 21st June at 10am, preceding the day two morning session on the 'Future of personalisation'.
Topics will include how Arsenal FC has made a success of data-driven strategies built around audience engagement to leverage improved reach, relevance, and value (subject to change).
Day two of the event will maintain a focus on the next generation of interaction, data, voice and discoverability.
Tickets for MediaTech 360, which is on at Grand Connaught Rooms in London from 20th - 21st June are available here.