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MediaTech 360 nets Arsenal data specialist

Premier League club's head of CRM, Mic Conetta, will discuss data-driven strategies

TVBEurope is delighted to confirm that Arsenal FC’s head of CRM, Mic Conetta, will be speaking at MediaTech 360, which takes place from the 20th-21st June.

A fireside chat will be hosted on Thursday 21st June at 10am, preceding the day two morning session on the ‘Future of personalisation’.

Topics will include how Arsenal FC has made a success of data-driven strategies built around audience engagement to leverage improved reach, relevance, and value (subject to change).

Day two of the event will maintain a focus on the next generation of interaction, data, voice and discoverability.

Tickets for MediaTech 360, which is on at Grand Connaught Rooms in London from 20th – 21st June are available here

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