As part of research looking at UK consumers’ streaming habits commissioned by Amdocs, 70 per cent of respondents who have a subscription to one of the big SVoD services said the streamer provides all of their content needs.
Meanwhile, 59 per cent of cable/satellite subscribers say that they get all of the content they need from satellite providers.
As part of the research, Amdocs found more people in the UK now have an OTT/streaming subscription (83 per cent) than a traditional cable/satellite TV subscription (69 per cent). In fact, 33 per cent of respondents said they have two or more steaming subscriptions and 14 per cent have three or more. Additionally, more than half (54 per cent) said they use their OTT subscriptions more now than before the pandemic started.
However, almost a three quarters (73 per cent) of the survey’s respondents said would prefer to pay a lower price for a subscription package that had less content overall, but the content was more tailored to their preferences. TV/streaming viewers were most in favour of a more restricted but personalised subscription.
Almost half (45 per cent) of those surveyed said they had participated in some form of virtual viewing party during the lockdown, either through social media or a video conferencing tool like Zoom.
Speaking about the research, Raman Abrol, general manager and CCO at Amdocs said: “Lockdowns have seen consumers wanting more from their subscription services. This data shows there is a real desire for more high quality content and bespoke content packages across the increasingly wide range of subscription services we now enjoy.”
